There are many social media platforms available for businesses to market to their target customers. In the past, there was a small number of major channels to reach your customers via online marketing. These included Facebook, Twitter, LinkedIn, etc. But today, it’s possible to reach almost any type of consumer with a different social media platform.
The growth in social media use has allowed marketers to have an unprecedented reach at a low cost. Each business must choose which platforms will be the most effective for reaching its target market. Choosing popular platforms gives you access to more users. And more users means you’ll likely find more customers who will buy your products or services. This post lists 33 social media sites and apps, along with information about the niche, audience size, and features since not all of them are equal.
List of 33 Social Media Apps
1. Facebook: Connecting People
Facebook has become a vital tool for businesses. With 2.7 billion monthly active users, more than a third of the world’s population uses Facebook on a daily basis. It also is one of the top social media sites used to share personal information. Facebook offers numerous advantages for businesses to interact with potential customers and increase brand awareness. Businesses can create their own pages, groups, and events to showcase products, host contests and giveaways, or share valuable content such as blogs and articles directly related to their industry. With targeted advertising capabilities, they can also increase visibility by reaching out to specific segments based on location and interests rather than paying for broad-based exposure like most forms of print media offer.
2. Twitter: Send Tweets Easily
Twitter lets you easily share your thoughts and ideas with anyone at any time. Whether you post your own content or favorite links, compelling facts and figures, photos, or videos to engage your audience, Twitter is a powerful platform to connect with customers in real-time. It’s also an effective way to interact with customers by joining Twitter chats in your industry or responding to customer service questions.
3. Instagram: Photo Sharing Platform
Instagram is a popular social media site that allows users to share and find photos, videos and stories. The platform was launched in 2010 and was later purchased by Facebook. It has more than 1 billion monthly active users and is mainly a mobile platform. Like Facebook, Instagram offers targeted advertising options to help business users reach a specific user. Instagram also offers various posting options, including photos, videos, slideshows, stories, and live streams.
4. WhatsApp: Online Chatting Platform
WhatsApp is a popular mobile messaging app that allows you to send voice, text, images, audio and videos to individuals or groups for free. The company is now owned by Facebook along with Instagram. WhatsApp now has more than 2 billion monthly active users who use the app for messaging and communicating with others on a personal level. Small businesses can use WhatsApp to easily communicate with customers and prospects in a personal manner.
5. YouTube: Best Video Search Platform
YouTube isn’t just the most popular video-sharing website in the world. It’s also the second most popular search engine behind Google. The company was founded in 2005 and was eventually bought by Google. YouTube has over 2 billion logged-in visitors per month. There are even more who visit the site and watch videos without signing into their own account. Basically, any business that wants to use video marketing can use YouTube to reach a wide audience. The site also provides analytics, facilitates interaction between users, and lets you embed videos on other websites.
TikTok is a free social network and video creation app that’s a hub for short, creative videos and memes. It already has more than 800 million monthly active users around the world. Businesses can use it to show off their creative side and create viral content as part of their social media marketing strategy.
7. LinkedIn: The Site For Professionals
LinkedIn is the most popular social media site for professional networking. The platform has over 700 million registered users, with about 300 million active each month. Launched in 2003, LinkedIn allows a user to add their resumes, connect with others in their industry, and even post and respond to job listings. In a marketing sense, LinkedIn is often especially useful for B2B businesses. It even offers paid ads and content publishing options.
8. Skype: Popular Video Chatting Platform
Skype is an internet-based telecommunications platform that enables instant messaging, video calls and sharing files over the Internet. It allows users to communicate with each other by voice over IP software or the Skype app. The app allows users to make telephone calls to others anywhere in the world for free. Skype comes with a new design and many changes are made in various sections such as call quality, call recording, spam control, etc.
9. WeChat: Free Text messaging App
WeChat is a multi-purpose mobile messaging app that has several uses. People can use it to send text messages, voice calls, video content and even make payments. Official business accounts have group and individual chat options. And there are about 1 billion monthly active users around the world. WeChat offers official business accounts so brands can easily facilitate communication with customers and send out messages as part of a social media campaign.
10. Pinterest: Photo Sharing Platform
Pinterest has a unique way of connecting people and giving them the opportunity to share, save, and organize things that inspire them. The site has gained more than 400 million monthly active users since its launch in 2010 and holds a significant presence online. To use Pinterest successfully as a growing business, you need to understand how it works and why people are drawn to it. In this article, we’ll discuss some of the most significant benefits of Pinterest for businesses as well as how to maximize your presence on the platform.
11. Tumblr: Express Yourself
Tumblr is a well-known blogging platform. Users can include quotes, charts, videos, photos, and even audio content within their posts. This platform allows its users to express themselves with ease and helps brands stand out through content curation. The platform offers sponsored posts and lets a user easily share content over the Internet. It was created in 2007 by David Karp. In 2013 it was acquired by Yahoo! and then once again in 2017, it was acquired by Automattic (WordPress). The user base has decreased a bit in recent years. However, it still has about 400 million monthly visitors as of 2019. The business population isn’t as high on Tumblr as it is on other platforms like Facebook. However, that could potentially help brands stand out from other sites that are oversaturated.
Flickr is home to a vibrant community of photographers, photo collectors, and photo enthusiasts. The site was launched in 2004 as a way for people to share their photos online. It has since grown into a powerful digital photography community of 90 million active users who gather to share their work and connect with others who love photography. While the site isn’t as popular as it once was due to competition from other social media sites like Instagram, it still maintains a strong user base with millions of monthly visitors who use the site for viewing and sharing photos. Flickr is also used by businesses and brands seeking royalty-free images for use in marketing campaigns.
13. Reddit: Share Your Thoughts
Reddit is a social news and entertainment website that hosts thousands of sub-communities, known as subreddits. A registered user can submit content to these forums and comment on threads in order to interact with other users. Launched in 2005, Reddit has amassed a monthly active user base of 430 million that continues to grow. Unsurprisingly, marketers love using Reddit as a way to gain exposure for their product or brand. There are also business-related subreddits where companies can connect with individuals who might be interested in future offerings. Understanding Reddit’s quirks are crucial if you want to get involved!
14. Snapchat: Famous Image Sending Platform
Snapchat is a photo and video messaging app that allows users to create content. Initially, Snapchat users could send one-time messages to friends. Today, the app offers several different ways for brands to advertise. A business can buy sponsored lenses or geofilters within the app. The sponsored lenses appear before a user records a video. The filters remain on photos after they are taken. Geofilters appear as overlays on snaps that are sent from specific geographic locations such as sporting arenas or tourist attractions like Disneyland.
15. Viber: Multi-lingual Platform
Viber is a mobile VoIP and instant messaging app with a social networking twist. Start a free messaging and call service that lets you send free text messages and make free voice calls to other people on Viber. Once you download it and sign in, you can start sending messages to your friends and family. The app supports both text messaging and voice calls which automatically adapt to your network quality. With different options for group chats, including “Viber Out” which allows you to make calls over the Internet rather than with your cellular data plan, Viber can help you stay in touch with people around the world or right next door—all for free.”
16. Telegram: Secret Chat App
Telegram is a cloud-based instant messaging service that offers end-to-end encryption, meaning that your messages are secured from being read by third parties. The app has been for a long time the most popular messaging service in the world. It is generally used for personal conversations and communication with groups of people. The secret chat capability was added in 2013 to increase security. In January 2017, Telegram stated that it had 100 million monthly active users worldwide.
17. Ravelry: For Fiber Fans
Ravelry is basically another social media site that is community-based and can be used for finding fiber arts, knitting options, spinning options and so much more. Hence, Ravelry is known as the best website for knitters, crocheters, and fiber artists. This is a site where members are allowed to share their projects, ideas, and their collection of yarn, fiber, and tools through various components of the site. Ravelry allows users to connect with others either locally or internationally who share the same interest in creating new things using different materials such as wool, cotton, water-resistant fibers, etc.
18. Sina Weibo: Microblogging Website
Sina Weibo microblogging platform is a new breed of microblogging website that is mostly used by the younger generation. It contains combined features of Facebook and Twitter. The site offers more informational and trending content to the users, who can get more updates on this site than on any other social media. Apart from that, Weibo provides businesses access to a number of marketing tools to promote their products and services with ease on an already fully established platform.
19. Line: Connecting Friends
LINE is a social networking app that connects you to all your friends, families, and loved ones. One can easily download LINE on all devices like Android, iPhones, and as well as on PC’s and Mac’s. Here, you will have an amazing time with your friends and families. Share videos and pictures in groups or in private chats to make them feel closer to you. Get support from everyone in LINE’s official group with fun stickers and animated emojis. It’s a completely different social networking app that offers a voice calling feature as well as live broadcasting right on its platform.
20. Taringa: Share Your Experiences
Taringa is a social network site that provides its users the option to share their experiences, participate in discussions and read other people’s work. Latin America boasts of this amazing social media site Taringa as it has about 75 million active users in total. You can share your experiences and other types of content right here. Taringa is a combination of Reddit and Facebook. In this app, users can create their own content and receive feedback in the form of upvotes or downvotes and comments. We can categorize our post into 3 sections that are, Highlights, Emerging, and Most Recent.
21. RenRen: Student-Focused Platform
RenRen is a typical SNS (Social Networking Site) with a variety of functions. It is the largest online community in China and has become one of today’s major Internet phenomena. RenRen members can broadcast their interesting stories, and share thoughts, experiences and feelings with others through entries on their personal walls or group walls. All your friends can visit your profile to learn more about you, such as your interests, school affiliations and activities that you engage in. Your friends can also view your comments and communicate with you by leaving comments on your profile.
22. YY: Best Video Streaming Services
YY Video is one of the best social networking apps which are based on video and is a subsidiary of JOYY Inc. It has over 300 million users all over the world. There are various features like group video chatting, voice calling, and texting options on YY Video. As well as it gives us video streaming services. If you are not using this application then get it from the play store and start using it right now to see the benefits
23. Tagged: Link Up With New People
Tagged is a social network with over 100 million users. On Tagged, you can meet new people and make friends, using our unique friend suggestion system. Create personal profiles, chat, play games and share pictures with friends. You can also check out people nearby or search for people by photo or interest. Tagged members have made more than 500 million friendships and have sent more than 1 billion messages. Tagged as an active moderation team working 24/7 to make sure that our users are safe! To learn more about the safety of your child while using the app please visit the child safety section on our website here: http://www.tagged.com/safety
24. Badoo: Find People Nearby
Badoo is a social network with the primary goal of helping people to make new connections. Badoo is an application that can be used by all age groups, but the main target of this app is young adults in the age range 18 – 25 years. It provides a great option for people to meet new friends and build relationships with them. It has much more benefits than other social media sites since it offers its users some unique features such as messaging and flirting with other members. Badoo app also lets you connect with new people from around the world.
25. Kiwibox: Nightlife Based Social Media Site
Kiwibox is a community-based social media site for the people who are living in New York. The site is known for providing online magazines with all the tips, chatting options, and event schedules and pictures. Kiwibox can be used by students and young professionals to show their interests and skills like writing, photography, event promotion or planning technical tasks.
Quora is a question and answer website where users can ask questions, share knowledge on a variety of topics, and follow other users’ answers. It was launched in 2009 and now has more than 300 million monthly users. Businesses can use Quora to build expertise in a specific area. Question posts also often rank highly in search results so even those who don’t actively use Quora may come across your responses.
Vimeo is a professional video platform, where videographers and professionals share their cinematic content. Founded in 2004, Vimeo has over 170 million monthly active users. The site offers quality features that are not available on YouTube. It’s important to note that it’s not as widely used as YouTube–but if you’re looking for sharing high-quality content, Vimeo is a great option for you.
BizSugar is a social platform specifically for small business owners, entrepreneurs, and managers. The site was created in 2007 and is now owned by Small Business Trends LLC. It reaches more than 2 million small business owners monthly. As a result, it’s a great place to share resources, gain knowledge, and market to a B2B audience.
The mix is a personalized discovery platform for the web. This service allows users to attach to other social sites like Facebook, Twitter and Instagram to curate their feeds. It includes sections from across the internet that are organized into topics called “mixes.”
Medium is a platform for creating and sharing long-form content. It’s a modern take on the publishing format and has attracted millions of readers, writers, and editors with its engaging interface. The difference is that it doesn’t have tons of extra features like other social media sites to distract people from the main purpose. As a result, it’s an ideal place for content creators who want their ideas to shine through. All kinds of businesses use Medium as a publishing tool, from publishers to tech companies to artists and writers.
Digg is a news aggregator with a curated front page. The site features a combination of human editors, submission-driven analysis and an open voting system that allows users to vote on what content makes it onto the homepage. Founded in 2004 by Kevin Rose, who helped launch several other startups before joining Google in 2006, Digg has gone through several iterations through the years.
32. QZone: Content Sharing Platform
Qzone is a free social networking website based in China that was developed by Tencent in 2005. With Qzone, users can share photos, listen to some songs, watch interesting videos and do all of the interesting stuff. Other than that it also allows us to write blogs, and listen to music. It is also possible to maintain a dairy here. Besides, that user can customize their own Qzone background and can get their desired accessories according to their taste. However, the accessories are not free of cost.
33. QQ: Instant Messaging Platform
Tencent is one of the largest internet companies in China, and one of the most successful technology companies globally with a market value of $500 billion. Tencent’s core product QQ, a proprietary instant messaging platform, is one of the world’s largest communication services with more than 800 million active users by August 2012, ranking as the 5th most visited website globally. The company operates three other businesses: Qzone (website), Weixin/WeChat (mobile phone apps), and O2O (online-to-offline services).
What Is The Most Widely Used Social Media Site?
Facebook is the most widely used social media site in the world, with 2.7 billion active users each month. WhatsApp and YouTube come in tied for second, with 2 billion monthly active users each.
What Is The Best Social Media Site For Your Business?
Finding the best social networks for your business depends on what you want to accomplish. If you’re looking for the site with the most users, Facebook, YouTube, and WhatsApp are likely the best social media options. Those that want to share quick messages can opt for Twitter. And those who are looking to market to a younger user base may consider sites like Instagram, Snapchat, or TikTok.
What Are The Benefits of Social Media For Your Business?
Social media sites allow you to interact with customers on a personal level. You can share posts with a wide audience and respond to people one-on-one. Since most of your audience is likely using at least some social media sites, it’s a good option for reaching new target customers and communicating with current customers. Many social media platforms also offer targeted advertising options.
Overall, a lot of people have been using these 33 social media apps in the world. Similarly, a lot of people have been using Facebook and google plus. So, if you are planning to make your website or blog then also use one of these social media applications. Which app will be your favorite from this list? If you like this article then please share it on Facebook, Twitter and other social media.