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5 Ways to Use the New Twitter Analytics Dashboard

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The new Twitter analytics dashboard is looking more like a control panel these days. Its new display for impressions data will rock your world and give you the details you need to make your social media presence take flight. We’re elated that Twitter is now allowing us to analyze more than just the sharing metrics of retweets and favoriting.

Here’s what you can track with the new impressions data dashboard:

  1. Link clicks: This consumption metric will help you measure brand awareness and website traffic. You should be raising questions from these numbers, such as, how do these consumers interact differently than others who visit my site? Do consumers come back for more?

  1. Hashtag clicks: Are you finding the right audience and driving the right conversations? You can use this metric to expand your reach and grow your audience to build brand awareness.

  1. How many people installed your app or opened it: This is a great lead generation metrics, which allows you to evaluate whether or not visitors who are consuming this content are becoming leads. (Note: The one catch is you’ll need to include a tracking line in the code of your app in order to monitor how many people coming from your Twitter ads are downloading it, or this number will always show up as 0)

  1. If you received follows or profile views from a particular tweet> A sharing metric that allows you to see just how much impact your content has made throughout the Twitter waves.

  1. CSV export tool: Now you can view up to 3,200 tweets with a breakdown of the impression and other metrics. Use this tool to view broader patterns in your social media activity.

The impressions metrics will even tell you how many times a publication has been viewed on the Twitter app for Android or iOs. Also, for the first day a Tweet has been published, you can look at an hourly breakdown of these metrics.

Once you decide what you are hoping to accomplish with your social media marketing, you can use these stats to identify how users are interacting with your tweets in a very specific way. This information will allow you to tweak your strategy more efficiently, leaving less guesswork for you.

The Everypost web version is coming soon! Sign up on our homepage for early access and a 20% discount towards upcoming subscription plans.

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How to Extend Your Tweets Beyond 140 Characters

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Type as much as your heart desires, without fear of rejection.

Remember all those times when you tried to cram a slew of thoughts into a 140 character tweet but your post didn’t fit? You don’t have to think back very far, right?

You no longer have to worry about counting characters with Everypost’s Twitter text shortener. Type as much as you want and still have the ability to post and have your audience read every single word.

Here’s how Everypost’s Twitter text shortener works on mobile:

1. Go to settings and scroll down to “Labs”, the third option on this list should be “Twitter Text Shortener.” Switch this option ON.

Everypost Blog - Twitter Text Shortener Feature (1) Everypost Blog - Twitter Text Shortener Feature (2)

2. Go back to your post-composing screen by selecting “Done” in the top left corner.

When you select Twitter as one of the platforms to post to, you’ll see the number in the bar above the keyboard change to “0.”

Helpful Hint! If you see the number “0,” this means that the text shortener is ON. If you see the number “140,” this means the text shortener is OFF.

Everypost Blog - Twitter Text Shortener Feature (3) Everypost Blog - Twitter Text Shortener Feature (4)

3. When the text shortener is ON, you’ll see the amount of characters count up from 0 to let you know how many characters were used. Compose your post and tap the blue slider at the top right-hand corner to publish your post, or schedule it for a later date.

Everypost Blog - Twitter Text Shortener Feature (5)

4. And check out what you have created! Here’s what your post will look like on Twitter (screenshot on the top) with the accompanied link what your expanded post with more than 140 characters will look like (screenshot on the bottom):

Everypost Blog - Twitter Text Shortener Feature (7)Everypost Blog - Twitter Text Shortener Feature (8)

Here’s how Everypost’s Twitter text shortener works on the web:

1. Click on settings on the top right hand corner.

2. Click on Twitter’s settings.

3. Switch on “Twitter Text Shortener.”

4. You’re all done, begin composing your extended posts!

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Best Tools for Tracking Your Twitter (Un)Followers and Growing Your Following Without Buying Followers

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When your Twitter account hits its following limit (usually around 2000 followers), suddenly more creativity is required to increase your fan base if you don’t want to bring on spam accounts to follow you (which, trust us, in the long run you don’t). But we’re here to help! We’ve put together a list of tools to help you grow your following without buying followers.

JustUnfollow

This incredibly useful service tops our list for a reason. It provides you with information on your followers and those you are following — allowing you to identify inactive users and those who don’t follow you back so you can unfollow them. Additionally, it helps you find relevant users to follow (limit of 25/day with the free version, more with a subscription), and provides you with information on how your specific Twitter updates affect your follower statistics.

Twitter Counter

The tool provides stats and data on your followers, allowing you to see the bigger picture and better understand your demographic. It allows you to track your follower numbers weekly, monthly or over a 3-month period, including predictions for when you’ll reach a certain number of followers and how your following is likely to change. It also includes the additional feature of a profile checker, which can give you advice on how to improve your profile page.

Twitonomy

Want to know what your competitors are up to? Of course you do. The tool provides you with information on your competitors’ Twitter followings, which are their most engaging tweets, which users they engage with the most, detail on what lists they’re part of, their most commonly used hashtags, and general analytics on their accounts. In addition to allowing you to keep track of your competitors, the service can help inform where conversations are happening around subjects relevant to your brand and allow you to join those conversations you might be missing and connect with new Twitter users.

Bitly

Though most people know Bitly as a just a link-shortening service, the platform offers much more than that. Most pertinently, it allows you to track where your links go once you release them into the Twittersphere. This can help you understand what kind of content your followers find most shareable — when it’s re-shared by your followers, it’s reaching new people who are potential followers for your account.

With the help of these four tools, you’re now equipped to expand your following through real accounts manned by real people perfectly poised to engage with your content without breaking the bank. Whether you’re just starting out or a seasoned Twitter veteran, this list has something for everyone. Have any favorite Twitter tools we missed? Share them with us in the comments!

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How to Get the Twitter Handle You Really Want

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With over half a million new Twitter accounts created every single day and Twitter being one of the most used messaging services in the world, chances are the Twitter handle you really wanted was probably already taken. What’s even more frustrating is that many of these Twitter handles are created, then abandoned or never actually active on the platform.

When we started Everypost, the Twitter handle @everypost was already taken and appeared to be inactive. So we decided to start out with the handle @everypostme, while we figured out how we could eventually take over the @everypost username. It took several months, but eventually we were able to do it. So what are your options if you’re in the same situation?

Services like TweetClaims and TwitterCounter have popped up to notify you when a Twitter handle you like becomes available again. However, if you wait around for that to happen, you might have to wait around a very long time. Your other options may include sending a direct message to the user, or filing a claim with Twitter; however, it can be incredibly difficult to receive a response from either. So what else can you do? Here are a few tips from our own experience on how to get the Twitter handle you really want.

First Try Asking

Reaching out to the owner of the Twitter handle you’re after should be the first step, regardless of the status of the account. If you have a compelling reason for them to give up or exchange their handle, they may be willing to cooperate. It was impossible for us to receive a reply from the inactive @everypost account and there’s a good chance you won’t receive a response either, but it doesn’t hurt to try.

Is it Really an Inactive Account?

According to Twitter, in order to keep accounts active, users need to log in and tweet at least one time every six months. However, the actual standards for determining whether or not an account is inactive are a bit more complicated. Twitter states, “Inactivity is based on a combination of tweeting, logging in, and the date an account was created. Please note that you may not be able to tell whether an account is currently inactive, as not all signs of account activity are publicly visible.”

So while the Twitter handle you are after may appear inactive based on lack of tweets, the user may still be active on the social network and using it just to read other tweets. In our case, the @everypost handle appeared to be inactive, however we couldn’t be 100% sure. If the account is indeed inactive, this will help your case when you file a claim to gain control of that Twitter handle.

Are there any Trademark Violations?

Twitter identifies a trademark violation as an account that is using “a company or business name, logo, or other trademark-protected materials in a manner that may mislead or confuse others with regard to its brand or business affiliation may be considered a trademark policy violation.” If Twitter decides the purpose of the account is to mislead readers, they may suspend the account. If you are dealing with an unintentional trademark violation, Twitter may also grant you the name. For trademark violations, use this form to report and request a release. Be prepared when filling out the form, as Twitter will ask many detailed questions, including your trademark registration number.

We were finally granted the @everypost handle after filling out the trademark violation form and discovering the account was truly inactive. It was not easy and took some time, but if you have documentation that a user is violating your trademark rights, this will definitely speed up the process.

For more information and the complete rules on Twitter handles, visit the Twitter Help Center. We hope this information helps you exercise your brand’s rights and get the Twitter handle you really want!

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Facebook vs. Twitter Analytics: An In-Depth Look at Both Platforms

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Analytics are everything in a marketing campaign; knowing what works and what doesn’t is vital to making sure you successfully meet your goals.  Being able to measure your social media impact can be difficult, but recently Twitter introduced native analytics to help us all do this.  Facebook already has their own analytics on the platform, so how do Twitter’s analytics match up?  We took a deep-dive into what Twitter has to offer against what Facebook has been letting us measure for a while.

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All in all, Facebook measures more actionable items (such as likes and comments) while Twitter focuses on effectiveness of posts.

Facebook Wins

Facebook gives much more information on followers (demographics) and their online behavior (when they’re on Facebook, etc).  This can be helpful when brands are trying to identify their audience, figure out best times to post, and to learn more about their fans.

Twitter Wins

Twitter gives more overarching trends with their ‘Growth Graph’ and engagement percentages.  For a overall scope of your Twitter campaign, the new analytical tool is great way to measure improvement of a campaign.

We’re sure each tool will build out and expand their analytical offering, but for now both platforms give us a lot more information on our fans than ever before.

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How to Figure Out Who Your Audience Is and Engage With Them

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For your social media efforts to be effective, you’re going to need to engage with your followers. And the best way to do that is to identify who it is that you’re speaking to, and then share material that will be humorous, interesting, and most importantly useful to them. Your following will grow if you can maximize engagement on your page, so it’s important to get to know your audience and learn their behavior.

In order to determine who your audience is, ask yourself these 6 questions:

1. Who are they? (age, gender, generation)

2. What interests them?

3. Are they following your Facebook for personal or professional insights?

4. What is their professional background?

5. What do they all have in common?

6. When are they on social media?

Social media platforms such as Facebook, Twitter, LinkedIn, Quora, and Google Analytics all have information on who your followers are, including data regarding age, profession, gender, etc. It’s important also to think about who your product is targeting — is it a tool for business owners or a communication app for schoolchildren? The demographic your product is designed for will also determine the way you conduct yourself on social media and on which platforms.

When you can answer those questions, you will be prepared to engage better with your current following, which in turn will help to grow your followers. Your goal in answering these questions should be to paint a clear picture for yourself of who specifically you’re speaking to, rather than posting to an undefined general audience. When you eliminate the guesswork, you’ll be more likely to give them something they are eager adopt into their routine, rather than to look at your profile once and proceed to ignore you. Keep in mind that your following may be slightly different for each social media platform. Pinterest, for example, is predominantly female; whereas other platforms are more gender-balanced.

Once you’ve identified who your followers are, share content that is directed to that demographic specifically, focusing on what is useful to them. Think: what will your audience find entertaining, important or useful enough that they want their friends, family, coworkers, classmates, etc. to see it also?

In understanding who your audience is and the reasons they’ve decided to follow you, and then publishing according to what will appeal to them, you’ll be able to grow your social media following and to develop a community of loyal and active followers who will engage with your content and share it across the web.

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5 Reasons Why You Need to Use Everypost for Twitter

There’s no shortage of tools for managing your Twitter account, but what if you just want to focus on posting? How can you spend less time creating posts and more time interacting with your followers? This is where Everypost comes in.

Here are 5 ways Everypost can save you time publishing content to Twitter.

1. Built-in URL Shortener. Shorten any URLs within your posts with Everypost’s built-in URL shortener. This feature allows you to stay within the app to shorten your posts’ URLs and makes them much more manageable. It’s easier to share links on your social networks, and you can fit more links and content in less space. Sharing a shorter URL also makes it easier for your followers to share the link.

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2. Text-Shortening. Instead of stopping your message at 140 characters, Everypost lets you write up to 1000 characters and shortens your message for you automatically. Want to see how it works? Tweet a message (http://twitter-shortener.com/)!

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3. Trending Hashtags. Every few minutes the Everypost app updates trending hashtags and reveals the most popular hashtags of the moment so you don’t have to leave the app to do your hashtag research or know what conversations are popular. Write your message, click the “#” button, and the trending hashtag list will be revealed for you. Click on the hashtag you would like to add, and pop it into your tweet. Easy!

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4. Add Photos & Video. Everypost has a built in photo and video function allowing you to snap a photo or shoot a video clip right from within the app. To make it even better, there are also 18 different photo filters you can apply to both new and previously captured photos, which makes Everypost the fastest and easiest app to post beautiful pictures across not only Twitter but also post the images to Facebook, Pinterest, Tumblr & more, at the same time. You also add photos and videos to your tweets from your phone’s library or Flickr.

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5. Add YouTube Videos & Music. Fully embed Youtube videos and Grooveshark music into your tweets by searching for videos and music from within the app. Share your favorite song or a viral videos with your Twitter followers.

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Have you found another way Everypost saves you time posting to Twitter? Share with us in the comments!

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The Rules to Hashtagging on Each Social Media Platform

Hashtags are one of those things where they seem so easy to do but in reality are trickier than they appear. Hashtags (pound sign #) are designed as a way to group similar interests or topics together and, whether we like them or not, they are an integral part of our social communication strategies.

Although multiple platforms have implemented this hashtag feature, there are actually different hashtag rules that should be followed within each platform.  To help you out, we’re here to give you to ins-and-outs of proper hashtagging for all social media platforms.

Twitter

Twitter is the ‘godfather’ of the hashtag, so if you’re going to pick and choose where to hashtag, then this should be your first choice. When using hashtags on Twitter, keep in mind that they are meant to categorize your tweet’s subject with a trend or common interest. For example, I would hashtag, #HashtagTips for this post. Unlike other platforms, Twitter has established a  hashtag which invokes humor in trending subjects. When users tweet about trending topics, often users will include a sarcastic tone or humorous hashtag at the end of their statement.

Rule of Thumb:

  • Tweets are limited to 140 characteristics, try to incorporate hashtags within your tweets and at the end of your message.

  • Utilize Everypost’s built in Hashtag Suggestions, which are based on user-generated hashtags and trending topics, so you never have to leave the app to do hashtag research.

  • Implement hashtags on all tweets; Twitter is meant to offer widespread information in a short phrase, so never skimp out on a chance to include a hashtag.

  • It is common practice to include between 1 to 3 hashtags per post.

  • If adding humor to your hashtag, make sure there is also a relevant hashtag.

Pinterest

Pinterest is a great marketing tool to visually display your content. Pinterest hashtags only work in your pin descriptions and are designed to help new users find your image-based posts.  Since users typically are pinning other pins based on visual appearance, including relevant hashtags is vital for landing in appropriate posts.

Rule of Thumb:

  • Don’t use overly vague hashtags, if you just hashtag #marketing or very broad terms, your post will be lost among 1,000s of other visually appealing posts.

  • Use branded tags! If you sell products, this is a great way for users who share your pins to identify your brand with the product.

  • Create and implement unique hashtags for your contests and promotions. By doing this offers a easy way to keep track of the campaign.

  • Include between 1 to 2 hashtags per pin.

Tumblr

Hashtags on Tumblr visually appear different than on Twitter, since the platform has a designated section to insert your tags. Additionally, Tumblr offers a unique ability to track particular tags which allows you to continually follow specific terms of interest as they come. For instance if you have a branded hashtag, you can track the tag during your campaign.

Rule of Thumb:

  • You don’t need to put a tag in quotes or start with a hashtag since it will load automatically linked from the Tumblr tag section.

  • Track your branded tags to easily follow user engagement

  • Typically implement between 1 to 3 tags per post

Instagram

Hashtags are a great way to generate exposure to your photos on Instagram. Compared to Twitter, Instagram has developed a hashtag culture that encourages users to interact in a more community setting, such as the popular hashtag  #ThrowbackThursday, where users share retro photos of themselves on Instagram.

Rule of Thumb

  • Use unique, branded the hashtags to start a photo contest
  • Incorporate between 1 to 2 hashtags per post.
  • Be relevant and specific in your hashtags in order to make your photos or videos stand out
  • Be observant, keep your eye out for trending hashtags in order to be ahead of the ongoing trends

Google+

Similar to all of the other hashtag abilities, hashtags on Google+ are designed to group ideas and interests. Additionally, it’s a great networking tool for businesses to find other company profiles with similar interests. If you haven’t noticed, when you post a new article on your Google+ page, a hashtag of a related words appears on the right of your post. If you click that, you are redirected to a page full of related content.  If you want to add another hashtag that wasn’t automatically used in your post, no worries because the pound sign also works on Google+.

Rule of Thumb

  • Timing – try to be in the midst of the conversation on trending topics rather than the tail-end of conversation

  • Post between 1 to 2 hashtags in your your posts

  • Include hashtags in your photo posts. Hashtagging in the description of your photo posts is an additional way to optimize.

  • Be sure to incorporate hashtags in posts in Google+ communities. This is a great way to encourage and track conversations around a specific topic.

Youtube

Google is constantly finding new ways to integrate Google+ across their platforms and services and recently required a Google+ account to comment on YouTube videos. Since these two sites and now intertwined, follow the hashtagging rules and best practices for Google+ for effectiveness on Youtube.

LinkedIn

Despite their popularity, the hashtag function on LinkedIn no longer works. If you do come across hyperlinked hashtags, clicking on them in the News Feed will only take you to a Help Page explaining the withdrawal of “LinkedIn Signal”.

Facebook

I bet you were wondering, “Why is Facebook at the bottom?” Well, it turns out, that although Facebook does have the hashtag feature, the results have been less effective in generating engagement than compared to social media campaigns that didn’t use hashtags. Which just shows, that not all platforms are alike.

As you can see, hashtags play an integral part of your social media campaign, but also come with their own set rules. Make sure to follow our blog for more essential tips on how to use social media better.



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The Single Post Challenge: Everypost vs. Manually Posting

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It can be challenging to find the time to share your thoughts across multiple social media networks, especially if you have a big announcement or daily updates that need to be posted on multiple networks to reach all of your friends or followers.

Posting on social media can be a tedious and time-consuming task, so we would like you to take the Everypost Single Post Challenge and see just how easy it is to create and publish a post on your social media accounts from within the Everypost app, opposed to manually visiting each social media network to create and publish a single message.

The manual method

So you want to create a single post on one of your favorite social media sites and you are taking the manual posting route. Let’s say you head over to your company Facebook page first to create your post, then you also want to share the same post on Twitter. Though you will need to shorten your message to fit the 140 characters limit, which means you will most likely have to shorten any URLs as well.

After tweeting, you continue visiting each social network individually, copying and pasting your post just to get the same message on all your networks. This can be extremely time-consuming, especially if you have urgent news that needs to be shared fast.  This can take a few minutes as each page has to load.

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Using Everypost

With Everypost you can create a post and rest assured your post will be properly formatted across all social media platforms with the Twitter Text Shortner and URL Shortner that are already built into the app. If you want to modify the post for each platform, there’s no need to visit and login to each social media site individually. With a simple finger swipe, move between social networks and edit your posts as you see fit.

When everything looks good, hit post and your message will be sent to the social networks of your choosing instantly. This is especially great for creating Facebook posts. Where other auto-posting services have failed to make Facebook posts look as appealing as creating the posts manually, Everypost makes it easy to create complex, multimedia Facebook posts.

You can include images, hashtags, and multimedia content such as photos and videos, without worrying about the post looking not-quite-right. And, this can be done in seconds.

The benefits of actively using a single social media app to publish posts and modify posts to fit the requirements of each social media network is why Everypost is your answer for posting on multiple networks as fast and easy as possible.

We challenge you to download the free Everypost app, and see just how much time you can save posting a single post across multiple social media platforms!

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