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5 Things to Ask Yourself as Publisher of Apple Watch Apps

eventos-online-marketing-gratis

The sales figure for Apple Watch has been predicted around 36 million within the first year itself and industry experts believe Apple Watch will play a key role in the app ecosystem and user’s life. Naturally developers and businesses are keen to capitalize on it. The Apple Watch as it is being seen from the trends may be the forerunner in the wearable market and can transform the way wearable apps are developed and addressed. But how these apps can boost downloads that still remained the principal focus area for the marketers.

As far as offering potential for the brands and creating experiences for the users are concerned, Apple watch is way ahead of its competitors and really makes users interact with the apps in innovative ways. Question remains, how to take advantage of this platform and offer apps that can create app experience for more meaningful results. Here we introduce a few considerations that you need to check as a publisher and developer of Apple Watch apps.

  1. App visibility in Glancesand actionable appeal

Glances refer to screens on watch displaying snippets of app information offering quick actionable information at a glance. Does your app takes advantage of this ‘Glances’feature and in viewable at a glance? That is big consideration if you want to increase visibility and increase user engagement. Watch screen is smaller and generally people are less habituated to give their attention to it any longer than few seconds from time to time. So, your app needs to communicate within just few flickering seconds of user’s glance.

  • The feature referred as ‘Glances’is particularly relevant for apps that we check constantly from time to time. Apps like social media apps, dating apps, apps for weather, stock market apps, entertainment apps, etc. need to use this feature most.
  • For app marketers adding more control can easily be done by tailoring the ‘call to action’buttons like ‘dismiss’, ‘add to wishlist’, ‘remind me later’etc.
  • This also gives scope to analyze the notifications and their effects in engaging users.
  1. Shaping personal engagement with the user

Apple Watch is more personalized a device than iPhones and the apps here demand to create more personal experience for the users. The space is very limited and if you cannot strike a personal chord there is enough reason that you will be replaced by another similar type of app with more personally touching attributes. How to deliver such user engagement on a personal level? Here are some solutions.

  • Instead of offering just push messages that are generic and impersonal in nature, you should offer them push messages that are dynamic in nature contextual to their life situations.
  • When looking at a ticket booking or travel app it should offer me push messages in context to my search, local information and the time and place I’m in.
  1. Relevant and actionable notification

Apple Watch app marketers must take heed to the fact that they cannot decide whether the notification content will be shown for the app version on watch or over iPhone. As they do not have any control on this aspect you have to make other things to perfect to make notifications work in your favor. Watch is a very personalized device and without making your app appealing enough the users will give no attention to your app.

  • Work rigorously for making push messages more personalized.  These push messages should create an impression that you sensed the vibe and user wants before even he is completely aware.
  • Various studies indicate that app users are not antipathetic to push notifications, rather they are happily used to it.
  • Apps with active push notifications enjoy far higher user engagement and retention than apps without active push notification.
  • Make your notifications simple and quickly and easily actionable with short options like a ‘yes’, ‘no’, ‘later’or similar short and simple response.
  • Studies indicate that only a very measure percentage of users respond to non-segmented and generic push messages. On the other hand personalized, contextual and user specific push messages enjoy far higher response.
  1. Continuity with mobile app

Watch apps in their present avatar still serve as companions to mobile apps which play bigger role in user engagement and interactions. Most watch apps are basically extensions of their bigger mobile counterparts. Don’t forget that Watch apps are intended to be companions to the phone app, where different interactions occur. For example take any fitness app or activity tracker that offers glanceable display containing information such as your running speed, distance covered, calorie spent, etc. But for setting the app to track your activities you need to begin with the mobile app. Watch apps are still mostly companion apps and more intuitively and usefully this companionship is established better your app garners user appreciation.

  • To feel the loopholes and problems in app compatibility and companionship you can make use of analytics to analyse app usage data on both mobile and watch version of the apps.
  •  Assessing the impact of apps interface on wearable devices and mobile with a cross platform as well as cross device approach is extremely crucial to your success.
  1. App usefulness and reaction to push messages

Finally, creating a meaningful watch app experience with your app interface is what is most important. This cannot be done without taking user feedback and using this feedback as accurately as possible for the marketing of the app. Feedback and user data finally enables app marketers to understand the watch app impact on their overall marketing and branding strategy. To judge the usefulness and your reaction to app push messages following aspects are important.

  • For how long users are using the watch app and whether the app is being displayed properly is important for judging usability score.
  • The volume of active users and the growth of user base is another assessment factor.
  • The display of personalized push messages simultaneously on both user’s phone and watch is another important factor to look for.
  • The impact of personalized messages in converting business or enhancing activity is also crucial element to assess.
  • Comparative user data between user interactions on smartphone and watch will give you right insights concerning how to address each platform separately and in unison.

Conclusion

Watch apps are quintessentially extension of mobile apps but being displayed on more personal devices like watch it demands more engaging and contextual personal touch to win the users. Apple Watch unlike many other wearable platforms took off rather with a solid sales boom and this is the right time to capitalize on this lucrative platform with more creative business focus.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing iPhone mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

Social Media as a Part of Your Marketing Mix

Social Media

According to Bloomberg, 80 percent of new businesses fail within their first 18 months of doing business. While this may be due to several factors, one thing that can dramatically level the playing field for a new business is the cultivation of an effective social media marketing campaign. Social media sites like Facebook provide a way to interact with your client-base, learn about their habits and interests, and collect basic demographics about your customers. However, this isn’t enough to make accurate and informed decisions about the future of your company. Using concrete marketing data to make marketing decisions can help you determine what type of social media presence to have, identify campaigns that succeed or fail, and even determine if a social media campaign makes sense for your company.

Effectively Promote Your Company
Social media is fast turning into one of the most effective methods of promoting a business. Facebook, Twitter, LinkedIn and other services bring together people with shared interests that are more than happy to share a product or service they were happy with. People flock to social media networks to get advice from estranged relatives, long lost friends and acquaintances that they have met along the road of life. What’s most interesting, is that a social recommendation for a product or service can be the deciding factor in whether a prospective client takes the plunge.

A Proven Strategy

Social media is a new strategy, but it has proven itself to be highly effective at bringing in new business and keeping old business. Potential consumers conduct research on social media sites, get recommendations from their network and learn about new services that can make their lives easier. Social media marketers know how to leverage this massive database of potential customers to sell more product or advertise a fledgling company. One carefully orchestrated video or post on a company’s social media page can skyrocket a company to business stardom.

Benefits and Drawbacks

Before you think about a social marketing plan, you need to consider the benefits and drawbacks. An effective social marketing scheme engages customers and gives them the peace of mind that your company is real. With any social media campaign, you have to be ready to weather some rather harsh and unabated criticisms. Critics of your company will be vocal, and your company must know how to respond in a way that maintains the integrity of the company without getting drawn into the fire. If your company makes a mistake, the first place customers are likely to go is your social media page. What used to be a private communication between a customer and service representative is not often broadcast for the entire world to see.

The Role of Social Media

Social media can’t replace your existing marketing strategy, as it is only one part of a much greater collection of tools and resources to promote your company. When integrating it into your marketing package, consider how you can use social media to keep a light, entertaining atmosphere that encourages honest and forthright dialogue between your company and customers.

Create a Strategy

Start with a strategy that defines the road map for each social media campaign. Begin with research, find your audience and figure out where you can find your social media supporters. Once you understand the basic needs of your audience, you can begin to cultivate a plan to influence them and connect.

Find a Spokesman

After getting a basic strategy in place, consider who will be the spokesman for your company. Making the CEO of your company the spokesman is extremely dangerous. Anything the Facebook page posts will be seen as the final word of the company. If you choose a person with experience marketing to social media platforms, you can better retain some anonymity and avoid a situation where you might feel pressured to disclose too much information.

Develop a Brand

Develop a brand and voice for your platform. If you use a single person to post all updates, help the customers get to know this person. Make sure that every real-world advertising, marketing package, business card and other marketing materials include information on how to access the company Facebook page. Post links to videos that feature your company, and provide useful and relevant information for your customers. Don’t just sell a product to your base, work on developing a relationship and providing meaningful value with each post. For example, a company that sells knives might focus on the art of knife manufacturing, how to use knives most effectively and provide historical information.

If you don’t have a social media profile, you’re missing a key component of your marketing strategy. Customers will search for your page online to find out more about your company, products and services. If you don’t have a social media presence, it greatly impacts your ability to connect, sell and promote your company.

 

Guest Post by: 

R Cordray 

Robert Cordray is a former business consultant and entrepreneur with over 20 years of experience and a wide variety of knowledge in multiple areas of the industry.

Twitter: @RobertCordray

E-mail: cordrayrobert5@gmail.com

 

The Top Social Media Events You Should Attend

social media events

Creating a successful social media campaign requires a lot of time and effort. Attending social media conferences and meetups can be a great way to boost your social media marketing efforts with fresh ideas and connect with others in the industry. Here is a list of the top social media events you should consider attending.

1. Social Media Week

Social Media Week is one of the favorite events among social media event goers worldwide. The aim of this conference is to provide insight into how social media and technology are creating change within the business market, as well as how it is creating changes in the way that we communicate and share information with one another worldwide. Another equally important goal is to understand how these changes will create a new environment for creativity, work and communication.

2. Social Good Summit

The Social Good Summit really hones in on the impact that social media can have in initiating and activating social movements worldwide. The conference is held during UN week and brings together global leaders and local community activists to discuss challenges and solutions using social media and technology.

3. Mobile Media Summit

Mobile Media Summit is the largest mobile event in North America. It places emphasis on the fact that mobile marketing is becoming the most important skill to hack, and yet, many marketers are not actualizing its potential. Here, event goers will have the chance to listen to speakers and discuss just how important it is to master mobile as well as strategies to achieve this.

4. Social Media World Forum

Social Media World Forum is the connecting point for social media marketing professionals with social tools. Here, professionals will become familiar with strategies and best practices for social media marketing as well as the latest trends and tips for creating, managing and monitoring content.

5. SXSW Interactive

South by Southwest Interactive was launched 10 years ago, and has continued to be an integral part of the SXSW festivities. Here, professionals have a great opportunity to familiarize themselves with the newest ideas circulating the startup and tech community. Hands-on training and networking make this event essential in getting a head start on the future of digital creativity.

Opportunities for individually organized events

Organizing a social media event in your region can be incredibly impactful. Doing so allows for relevant issues to be tackled head on, by the people who are directly involved. This option also allows for support of grassroot campaigns and the execution of locally-proposed ideas and solutions. If you are interested in sparking movement through social media within your community, check out these options:

6. Organizing a local TED Event

TEDx is not only a well developed community, but it is also known for innovation, providing inspiration, and the promotion of leadership; all qualities that will boost the reputation of your business. To hold an event, you are required to work with a local coordinator to ensure your presentation fits the guidelines of a TEDx event. However, your business can manage the team putting together the event, giving you control over the content in the presentation. Reaching out to communities through local TEDx events can bring exposure on a regional level and to a larger audience thought the entire TED network.

7. Mashable Meetups

Sometimes it is necessary to take the social aspect in social media to the next level. Communication through online platforms is great, but it can also help your business to hold in-person gatherings. Mashable Meetups is an offline platform that brings lovers of tech and social media together for discussion. A lot can be accomplished meeting in person, and it is a great way to build an audience with the help of the Mashable community. Never underestimate the power of bringing people together for human to human interaction.

8. Social Media Club

Connecting with people in your field is a great way to build professional and personal relationships that benefit you, as well as your business. Social Media Club was founded in 2006 for this purpose. The club connects individuals and organizes discussions on the way we communicate through social media.

9. Word of Mouth Marketing Association

Word of mouth is an important marketing tool. The Word of Mouth Marketing Association was founded in 2004 to help spread ethical word of mouth marketing practices. Connecting with leaders in the marketing industry provides development opportunities while spreading the word about your business. This platform uses advocacy, education, and ethics to share information about marketing practices. Becoming involved in an organization like this can provide you with access to a range of different resources in the marketing world.

Do you have a social media event, club or conference to add to the list? Let us know in the comments!

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5 Niche Social Networks on the Rise

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These budding new platforms are a response to the generality of Facebook. Facebook has been the reigning winner of the majority of online users for some time now, but there are many facets of our social interaction that have, thus far, gone untapped in the Internet world. These latest platforms are tapping into some of our more specific needs concerning online social interaction.

We Heart It

Considered the artsier Pinterest, We Heart It is unique because of its user-base with roughly 80% of its users under 25, and 70% of them female. This app has captured that ever-elusive demographic that is Generation Z girls, arguably the biggest trend-setters in social behavior online. The site is a self-described “home for inspiring images and the people who heart them.” But, perhaps most importantly, the site is comment-free. The absence of trolls and negative comments keeps the site positive and age-appropriate for its young audience. In fact, Huffington Post even called We Heart It one of the most positive places on the internet.

Venmo

If Facebook and Paypal got married, their child would be Venmo, a peer-to-peer payment app. You can send messages, post status updates, and there is even a Facebook-like newsfeed where you can look at your friends’ transactions (just the memo for the transaction, not the amount). “Just Venmo me” is fast becoming a part of the common vernacular as Generations Y and Z get hooked. This app has functions that surpass those of competitors like Popmoney and Paypal. The app supports sending, requesting, and receiving money, as well as reviewing past transactions. And the best part: Venmo is completely free. All data is sent over a 256-bit encrypted connection—the same encryption method used to protect classified government information. So you can feel rest assured that your bank account information is being kept safely.

Netropolitan

Self-defined as “an online country club for people with more money than time, Netropolitan seems to be just that, minus the physical perks of an actual country club such as a golf course and clubhouse. The fee to join is $6,000, and an additional $3,000 annually in membership fees. “I saw a need for an environment where you could talk about the finer things in life without backlash,” states Touchi-Peters, the platform’s founder, without a touch of irony. Needless to say, this is a social media platform catered to those with deep pocket books. Surprisingly, however, Touchi-Peters may have been right about the so-called “need” for a social network of this sort. During its launch, the website crashed due to an abundance of traffic to the site. And given the high membership fees, the platform won’t ever need to be monetized, so it’s ad-free and likely to stay that way.

Path

Path is Facebook on a smaller scale. The limit for the number of your contacts? 150. It’s an app for those who prefer conversing in group messages with their close friends and family. The platform forces you to narrow down your connections to those with whom you interact often. You can also interconnect with your other social networks such as Facebook, Twitter, Tumblr, Foursquare, and WordPress, grabbing your previous profile information, life events, and contacts from those platforms and adding it to the Path platform. Path also gives you some options not offered on other social medias, such as the ability to view those who have seen your post. And if you’re a fan of the “like” button on Facebook, then you’ll like that this app goes a step farther to give you some additional options: smile, frown, laugh, love, etc.

Ello

Created by a group of designers and artists as a response to Facebook. Ello offers up a social networking experience with greater privacy; it does not request real background information or even your real name, and the platform’s manifesto states that the currently ad-free platform will not collect user data to sell ads. You can mark people you’re following as a friend or noise and then you can sort your newsfeed to show one or the other. In terms of mutual interaction, your connections on Ello behave more like followers. Right from the start Ello has had an impressive reception, despite only being in beta and invitation-only. Last week it was adding 45,000 new users every hour. If you can’t snag an invitation yourself and you don’t want to wait for the platform to open up to the public, invitations are selling on Ebay for a whopping $5,000.

These networks are tapping into the more specific needs of the daily consumer and thus rounding out many of the different facets of our online social interactions. The well-known Apple trademarked phrase, “There is an app for that,” has never been more appropriate.

When You Listen to Your Audience, You Win

social media listening

This is a guest post by Cendrine Marrouat, a social media coach, blogger, and curator, and one of Paper.li’s blog staff writers. She is also the founder of Social Media Slant (http://www.socialmediaslant.com), a blog focusing on social media tips, tools, stats, and news for small business owners and solo-entrepreneurs. Her latest book, The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win (2014) (http://www.amazon.com/Little-eBook-Social-Media-Audiences-ebook/dp/B00KAQZJ28), focuses on the four pillars of relationship and audience building: Finding, Engaging, Creating, and Connecting. 

Overview

In this day and age, a company that does not monitor what the online world is saying about its brand is missing out on important data. Without social listening, a strategy is quite simply incomplete. Here is what you can do to get started…

A few years ago, I featured a promising company in one of my articles. Weeks later, the CEO sent me an email to thank me.

“How on earth does he even know about my write-up,” I asked myself. “I have never talked to anyone working there!”

Well, as it turns out, someone had been keeping track of mentions on social platforms. That’s how they came across the Tweet where I promoted the article. They clicked the link, read the post, and reached out to me. Et voilà!

I often talk about this little story to draw people’s attention to the importance of social listening. The practice has so many benefits! For example, you can gain insight into your audience; catch problems, complaints, and questions, and address them accordingly; and serve people better as a result.

Most importantly, social listening gives you the ability to continue the conversation, show others that you care, humanize your brand, and turn your audience into a community of advocates! Who wouldn’t want to take advantage of that?

Let me show you how today.

Positive and Negative Comments

Have you checked the comments on your blog or social media profiles lately? If not, time to have a look and use them to your advantage!

After releasing its commercial featuring gay and interracial couples, Honey Maid had to face a barrage of hateful messages. The company did not respond in kind. Instead, they made a video (https://www.youtube.com/watch?v=cBC-pRFt9OM) showing two artists rolling up sheets of paper with the negative messages and then arranging them to spell the word “love.” The result? The video went viral, gathering more than 1.8 million views within 48 hours of publication on YouTube!

The Value of Spam

There was a time when deleting irrelevant guest post pitches from my inbox took me several hours a day…

…That is until a specific pitch hit a nerve. It was so bad that I had to turn off my computer to avoid responding.

After my initial annoyance, I decided to visit my guest posting submission page on my blog. To my surprise, I realized that the guidelines were not specific enough.

I amended them right away. Within a couple of weeks, the amount of spam had been cut by more than 60%! Now, I even receive emails in which people share some fascinating details about themselves and why they started blogging!

As you can see, spam may prove invaluable. Plus, it lands in your inbox without you having to request it. And best of all, it is free!

Social Network Monitoring

The social media realm is a vast universe. Millions of Tweets, Facebook updates, and articles are posted every day. So, the prospect of having to comb through all that can be daunting. Trust me, I know the feeling!

Thankfully, you don’t have to do it yourself. There are tools that will make things much easier for you. Here are four of my favorites:

  • Google Alerts and Talkwalker Alerts – These two services send you email updates on the latest results (web, news, etc.) based on your queries.

  • Mention.net – One of the best! Mention scours the Internet (social networks, news sites, forums, blogs…) for 
mentions of your name or keywords of your choice.

  • PinAlerts – Created for Pinterest, this service notifies you whenever someone pins your content from your website.

Now that you have some tools to play around with, the next step is to ensure that you cover as much ground as possible. Do not just monitor your name and the name of your website. Include your domain name too (e.g. socialmediaslant.com). And if, like me, you have a unique or unusual name, (at least in this part of the world) chances are that people will misspell it. So, take advantage of it!

Also, keep an eye on your slogan, the titles of your articles, videos, photos, infographics, and your announcements.

With Twitter Search, for example, you can access negative mentions. Try combining keywords like “brand name + fail / bad / negative / unhappy.”

“What’s next,” you ask? Well, time to let others know that you have noticed them. Thank them. Continue the conversation. Look at their profiles. Share their stuff too. Then, watch what happens!

Feedback Is Vital!

Beyond monitoring online conversations, you can also get some great insights by asking people directly what makes them tick.

Soliciting feedback from others is one of my favorite things to do. Knowing that I can count on their suggestions is fantastic. Their advice has helped me make better-informed decisions as an entrepreneur and a person. Actually, without them, my website Social Media Slant (http://www.socialmediaslant.com) would look very different. And my books would not exist in their current formats.

You can ask for feedback on pretty much anything, including your slogan, mission statement, website, content, and topic ideas.

While requesting feedback can be done in many ways, I have found that specific and targeted questions work best. For example: “What do you think of the colors / graphics / fonts / widgets… I chose for my redesign?” or “Is there something I could do to serve you better?”

Short answers like “Great!” or “It sucks” are useless. The goal of feedback is to help you make things as useful and relevant to your audience as possible. You will know, for instance, if you are going in the right direction with your strategy, and/or whether or not your current goals need to be adjusted.

When you request user feedback, you openly invite your audience to tell you more about them. You also give them the ability to contribute to your success – even in small ways.

Paying close attention to other people’s ideas and opinions is one of the most important things in business. It helps build trust and positive word of mouth.

You can follow Cendrine’s social media channels for more articles and tips: 

Twitter: https://twitter.com/cendrinemedia

Google+: https://plus.google.com/+CendrineMarrouat

Facebook: https://www.facebook.com/socialmediaslant

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How To Tailor Your Social Media Posts to Suit Each Platform

everypost

So you want to cross-post your content, but, being the smart social media manager that you are, you don’t want to publish an identical post across all your social media platforms? Good for you! You’ve already learned the most important lesson: there’s no such thing as a cookie-cutter approach to social media. There are, however, some tricks and guidelines you can use to make managing multiple platforms easier and save yourself a lot of time. Everypost, a mobile app designed for managing multiple social media platforms in once place, is a useful tool that lets you cross-post and schedule content in advance, but still allows you to customize your posts to suit each platform so you’re not blasting out identical materials across all channels. But let’s take it one step further and examine just how you can tailor that post to fit the individual platforms.

Let’s say you want to share a blog article:

platform

The above post is pretty adequate, but frankly it lacks pizzazz. Let’s look at how we can spice it up and tailor it to suit each platform.

Facebook

To begin, there’s no need for hashtags — these are virtually useless on Facebook. In fact, using them signals to your audience that either you don’t know the proper language of the platform or that you’re posting the same content to multiple networks.

Next, let’s evaluate the tone: Facebook does well with content that’s a bit more informal, personal, or fun. It’s okay to be irreverent or humorous.

You also want to make sure you’re publishing content that includes visual or multimedia material (In this case, we’re sharing a link so that’s irrelevant, but it’s a good thing to keep in mind in general).

And then finally, try to use wording that encourages readers both to click, and to share. Useful content is shareable content, so for this example we’re good because the material we’re sharing fits that requirement.

Now let’s see what the revised post looks like when tailored for Facebook:

platform

Twitter

This is where you should be using hashtags.

Twitter’s tone is moderately more professional, though it can still be informal, and humor is okay if it fits your brand. Oftentimes because of the 140-character restriction Twitter content ends up being more matter-of-fact simply because there’s not room for flowery language or excess wording.

Again, focus on useful content: relevant articles and special interest pieces are always good. Focus on things that your audience will want to read just from learning what the subject is (and then retweet).

Make sure to avoid, however, an overly-official, reporterly tone. It’s not enticing to your followers. Think about shareability — what can you say about the video that encourages people to pass it along or repost it? Remember your goal is to get clicks on your links, so peake their interest. Using questions is a good way to do this.

Let’s have a look at that same post when it’s been customized for Twitter:

platform

Google+

Google+ is another platform in which hashtags are appropriate, though it’s best to limit them to 2 or at most 3 per post.

Also, similarly to on Twitter, the tone is fairly professional, since the network is used much less for socializing. Your content can still be informal, but here even more so than on Facebook and Twitter, the focus is on useful, relevant content. As with Facebook, articles, multimedia material and visual content all do well.

In addition to sharing useful content, Google+ is a great platform for spurring conversations. When writing your posts, think about what you can say that will add a bit more to your post than just the title of the article, and how you can get the discussion started. Make sure you’re not just sharing content without any commentary — you want to encourage clicks and +1s. As on Facebook and Twitter, think about how to engage readers and compel them to click, share, comment, or +1. Particularly on Google+ and Facebook, it’s important to show your human side–people will respond if they feel they can relate to you.

And now let’s see how that post looks when re-crafted for Google+:

platform

It doesn’t take an expert to recognize that these three new posts are far superior to the original version. And they’ll do better on their respective networks, too, because they were written with each audience in mind.

But above all, remember: your goal should always be to publish content that is useful to and shareable for your audience.

For the purposes of this blog article, we’ve decided to focus on posting to Facebook, Twitter, and Google+ –the big 3– but when cross-posting with Everypost you can also tailor your posts to suit the different styles of Pinterest, LinkedIn, Tumblr, Dropbox, and even for sharing via email.

Have any platform-specific tips we’ve left out? Share them with us in the comments!

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10 Free Image Sources For Your Content Marketing

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In any social media campaign, images are crucial in creating compelling and engaging posts. However, finding images for your next campaign is not as simple as a quick Google image search. In fact, finding free, high quality images online can be one of the most difficult tasks for a startup—as most online images are copyright protected and accompanied by a plethora of legal issues.

To make things easier, we’ve compiled a list of websites that provide free images that will help you enhance your social media campaign without any fuss. These free image sources offer basic stock photos and/or more artistic photos, depending on the campaign you’re running.  We’ve broken them up by those criteria to help you find what you need for your networks.

Basic stock photo sites

1. Free Digital Photos: Exactly what it sounds like…Free Digital Photos is a database containing a wide variety of photo categories. No registration required; all that is needed is an attribution to the photographer.

2. Stockvault: Stockvault is a stock photo sharing website where photographers, students, and designers can post their pictures to share with each other for free. Search among a wide variety of good quality pictures, no registration required.

3. Dreamstime: Dreamstime features a large free image section, updated often. Dreamstime also has a large selection of free web design graphics and icons.

4. Free Photos Bank: Free Photos Bank is a site really great for image search, with multiple ways to navigate the site and a wide variety of photo categories. No login or registration required.

5. ImageInject: ImageInject is a free WordPress plugin that allows you to easily insert free creative commons pictures into your WordPress posts. The database contains thousands of pictures that can then quickly be attached to a blog post—including all required attribution links next to the image.

High quality, artistic photography

6. Unsplash: Unsplash provides 10 high quality, high resolution photos every 10 days, all licensed under Creative Commons Zero, meaning the photos can be used for whatever you want.

7. Little Visuals: Subscribe to Little Visuals and receive 7 original, high-resolution, creative commons photos sent to your email inbox every 7 days.

8. Superfamous Studios: Find the stunning nature photography of Dutch designer Folkert Gorter, available for free and commercial use, but attribution is required.

9. Picjumbo: Search through a wide variety of high quality, full resolution free photos, updated daily, with easy to navigate categories.

10. OpenClipart: If you’re looking for Clipart, OpenClipart has a great selection of high quality and royalty free Clipart.

Any others you prefer to use? Leave them in the comments!

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How to Perfect Your Social Profiles (Infographic)

This is a guest post by Ivan Serrano, an infographic designer and web journalist from Northwest California.

You’ve spent the day creating, posting and re-posting a clever tagline for your company on all of your social media websites, from Facebook to Twitter to Instagram to Google Plus, and now you’re waiting patiently for followers to multiply. Followers are coming, but they’re coming slowly. Turns out, the work isn’t done yet. There’s always something more you can be doing to jazz up your pages. Every social media site has its own personality, and it’s important not to assume that you can get away with posting the same thing on each one. Instead, you should take time to learn the differences between them, and know the right etiquette for each website you’re using. Once you get these simple steps down, you’ll find that instead of waiting for followers to catch on, you’ll be scrambling to keep up with them.

Here’s an illustrated guide on how to perfect each of your social profiles. (Click Image to Enlarge)

Perfecting Your Social Profiles Infographic

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Introducing Everypost 2.6 – Unlimited Social Media Posting On The Go

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The new iOS version of Everypost is now available in the App Store! We’ve expanded our mobile app to give you the most complete and easy way to manage your social media posting on-the-go. With this update, we’re also very excited to introduce our new Pro Plan, which allows you to now enjoy:

  • Unlimited Post Scheduling – Schedule as many tweets, Facebook posts, and messages on other social networks as you wish in advance.

  • Unlimited Social Profile Changes – Switch between your different social network profiles as often as you’d like; including Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr and Company Pages.

  • Early Access to Upcoming Premium Features

Upon downloading Everypost 2.6 for iOS, we’re offering a free 30 day trial to our new Pro Plan and the opportunity to try out these exciting new features. Don’t worry, we still have our free version; however, the Everypost Pro Plan offers a few more features for you to enjoy.

You can download the new version of Everypost for free in the App Store. Our Pro Plan starts at $9.99/month ($99.99/year) after the free trial.

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As always, thank you for being an Everypost fan! Let us know what you think by following us and sending us your thoughts on Twitter @everypost, we’d love to hear from you!

Best Tools for Tracking Your Twitter (Un)Followers and Growing Your Following Without Buying Followers

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When your Twitter account hits its following limit (usually around 2000 followers), suddenly more creativity is required to increase your fan base if you don’t want to bring on spam accounts to follow you (which, trust us, in the long run you don’t). But we’re here to help! We’ve put together a list of tools to help you grow your following without buying followers.

JustUnfollow

This incredibly useful service tops our list for a reason. It provides you with information on your followers and those you are following — allowing you to identify inactive users and those who don’t follow you back so you can unfollow them. Additionally, it helps you find relevant users to follow (limit of 25/day with the free version, more with a subscription), and provides you with information on how your specific Twitter updates affect your follower statistics.

Twitter Counter

The tool provides stats and data on your followers, allowing you to see the bigger picture and better understand your demographic. It allows you to track your follower numbers weekly, monthly or over a 3-month period, including predictions for when you’ll reach a certain number of followers and how your following is likely to change. It also includes the additional feature of a profile checker, which can give you advice on how to improve your profile page.

Twitonomy

Want to know what your competitors are up to? Of course you do. The tool provides you with information on your competitors’ Twitter followings, which are their most engaging tweets, which users they engage with the most, detail on what lists they’re part of, their most commonly used hashtags, and general analytics on their accounts. In addition to allowing you to keep track of your competitors, the service can help inform where conversations are happening around subjects relevant to your brand and allow you to join those conversations you might be missing and connect with new Twitter users.

Bitly

Though most people know Bitly as a just a link-shortening service, the platform offers much more than that. Most pertinently, it allows you to track where your links go once you release them into the Twittersphere. This can help you understand what kind of content your followers find most shareable — when it’s re-shared by your followers, it’s reaching new people who are potential followers for your account.

With the help of these four tools, you’re now equipped to expand your following through real accounts manned by real people perfectly poised to engage with your content without breaking the bank. Whether you’re just starting out or a seasoned Twitter veteran, this list has something for everyone. Have any favorite Twitter tools we missed? Share them with us in the comments!

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