Posts

How to Schedule, View and Edit Your Pending Posts

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Scheduling your social media content allows you to set aside time to plan and create your posts in advance so you can be sure you’re covered on those busy days you don’t have time to be posting on all your social media pages. Planning your social media posts in advance also allows you to make sure you’re creating and sharing a good mix of posts, whether it’s industry news, trending topics, or promotional content.

Here’s how you can use Everypost to save time and schedule your social media posts in advance.

  1. Choose which social channels and profiles you want to post to by tapping each social network icon at the top.

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  1. Write your post in the compose box, and include any photos, videos, music, links or hashtags for your post.

  2. At the top right of the compose box, swipe to the left to schedule your post.

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  1. Select the date and time you want to send your post.

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  1. Then tap “Schedule” and you’re done!

  1. Now you will see a number at the top left of the compose screen displaying the number of posts you have scheduled in your queue.

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  1. To view your scheduled posts, simply tap the number in the top left corner.

  2. Under “Your Account” tap “My Posts”.

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  1. Review your scheduled posts, the date & time they will be published, as well as to which social networks your posts will be sent to.

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Additional Scheduling Tips:

  • Edit each post’s schedule date and time by selecting the post, then selecting “Schedule”.

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  • Delete scheduled posts by selecting the post and swiping to the left. Then select “Remove”.

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  • View your successfully posted content, past scheduled posts, and deleted posts by tapping the icons along the top of the “My Posts” screen.

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Save time and start scheduling your social media posts in advance and on-the-go with Everypost!

The Everypost web version is coming soon! Sign up on our homepage for early access and a 20% discount towards upcoming subscription plans.

Should You Post on the Weekends? Best Times to Post on Saturdays & Sundays

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Does your brand publish social media posts or blogs on the weekends? If not, you may be missing out on some prime engagement times that occur on Saturdays and Sundays. People have free time and are oftentimes perusing their favorite social media networks for fun and to relax, making the weekend an excellent time for your brand to post more lighthearted content and boost engagement outside of the regular work week.

Marketing analytics firm TrackMaven analyzed 4,618 blogs published by brands this year and evaluated which days of the week actually generated the most engagement across social media. Here is what they found, which may come as a surprise to social media marketers who focus mainly on posting content during the weekdays.

Average Posting Frequency by Day of the Week

Mondays: 17.2%
Tuesdays & Wednesdays: 18%
Thursdays: 17.9%
Fridays: 15.9%
Saturdays: 6.3%
Sundays: 6.8%

Average Social Shares by Day of the Week

Mondays: 12.5%
Tuesdays, Wednesdays & Thursdays: 14.1%
Fridays: 12.7%
Saturdays: 18%
Sundays: 14.6%

So what does this tell us? Even though most brands are posting content during the week, the 13% of posts that were published on Saturdays and Sundays actually generated the most social shares overall.

While engagement levels may vary for each brand and and the optimal time to share content on each social network may vary depending on your audience, there are better times to post than others on the weekends. We’ve compiled the following data to determine the best times to post on each social network on the weekend.

Social Network

Best Time to Post on the Weekend

Facebook

Saturdays & Sundays before 8 am and after 8 pm

Twitter

Saturdays & Sundays 1 – 3 pm

Pinterest

Saturday Mornings;

2 – 4 pm and 8 – 11 pm

Google+

Saturdays & Sundays 9 – 11 am

Tumblr

Sundays after 7 pm

Blogs

Saturdays at 11 am

Sources: HubSpot & Fannit.com

As you can see, posting blogs and pinning on Pinterest are ideal social activities to do on Saturday mornings to boost engagement for your brand. Use Sundays for a friendly tweet and an evening post on Tumblr or Facebook to catch your audience that may be hanging out on those networks to wrap up the weekend. More than anything, we hope this data encourages your brand to experiment with posting content on Saturdays and Sundays and analyzing which type of content works best for your weekend audience. Try preparing and scheduling your social media posts before the weekend starts so you aren’t scrambling for post ideas on Fridays. You can even use Everypost to schedule your posts on Facebook, Twitter, Google Plus, LinkedIn, Tumblr, and even Pinterest.

Have any other weekend posting tips? Share with us in the comments!

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