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Bolstering Consumer Engagement with Social Media

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In today’s business environment, marketing officers have probably realized that social media comes with a lot of potential. Social media is one of the best ways of bolstering customer retention. From Instagram, Facebook to Twitter, organizations are being dissected and discussed more than any other time. Stories on various companies are also being shared, inverted, subverted and even taken out of proportion.

Before you can make the most of social media to harness consumer engagement, know that customers are the ones driving the brand or company messaging. Sales and consumer prospects are engaging with brands in all sorts of ways since the economy today is very interactive. It’s also important to note modern customers are highly empowered and expect companies and brands to get them the service or goods they want, the way they want them.

Social ears

It’s believed before buyers contact a salesperson they are about 70 percent through with the purchasing process. Ensuring these open gaps are filled to make the most of the process of sales is now critical for every marketer. Having your social ears or engaging in active listening socially is very critical.

Salespersons are also realizing how contextual information is significant and a very important driver; sales have been found to ignore leads given by marketing departments. Making lists and using social media allows every marketer to be able to monitor in an active way the social landscape as it stands for specific behaviors. Marketing departments within corporate training companies can offer visibility to salespeople through valuable pieces of information. If used proactively they’ll ensure all gaps within the sales process have been filled. Marketing automation software can help with this.

Market salespeople as well

Whether it’s on social media or offline, customers and potential buyers always like building relationships with real people than building ties with brands. Trust is very important and always a critical factor; if used well it can easily bolster consumer engagement on social media. One way this can be done is ensuring all the representatives of the company are elevated and marketed on social media. Positioning them on social media increases their engagement as employees and exposure and will in the long run generate wonderful opportunities and new leads.

Social triggers need to be identified

Social listening allows marketers to be very flexible at identifying triggers on the social media. Trigger events to be identified can be a Facebook post or Tweet to the effect that a competitor has adopted new e-learning methods and what that means for your efforts or an announcement on LinkedIn about changes in the management of a competitor’s organization or new customer case study posted on social media. Learning to explore social media to recognize, find and act on any possible social trigger easily helps the sales team to get ahead of the competitor and reach a prospect fast.

Listen to customers

Listening to customers is very effective as they will remain engaged and as such ensure your company remains their number one service or product provider. It also makes them loyal and they can even take the bar higher by remaining advocates of the company.

Social media means getting personal

As already mentioned people build relationship with real people easily and fast. It’s critical for a brand to maximize on customer engagement by nurturing prospects on social media as people rather than taking them as anonymous transactions without stories. For instance, studies indicate 58 percent of social media consumers posting on a negative customer experience will not get a reply from the brand they have a problem with. This could cost a company some revenue and damage its reputation.

No matter your industry, consider social media as a great way to bolster engagement with your consumers and customers.

How to Grow Your GooglePlus Following

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Google has begun integrating Google+ posts into search results and with over 500 million active users per month, Google+ is certainly worth prioritizing in your social media marketing efforts. Even if you’re just starting out with GooglePlus, there are many ways you can grow your following rapidly to promote your brand on this network.

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How To Cross Post on Company Pages with Everypost

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Everything is connected. Your audience is interacting with multiple social networks each day and it’s not only important to find a way to unify your message across these different networks, but it’s also becoming essential. Most social media posting tools only allow you to cross post the exact same message on multiple platforms. With Everypost, you can cross post your social media content to all your company pages at once, while keeping each post unique for each social network. So how does it work?

Here’s a step-by-step guide showing you just how easy it is to cross post on Facebook, Google+ and LinkedIn company pages at the same time using Everypost.

Mobile:

  1. First tap on settings and make sure you are logged in to each of the social networks that you run company pages on.

  2. After connecting your Facebook, Google+ and/or LinkedIn accounts to Everypost, select which company page you would like to post to under each network’s options.

    For example, under “channels” tap “Facebook”, then “Pages”, and there you can select the Facebook business page of your choice.

SelectAPage

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  1. Now return to the home screen and make sure your Facebook, Google+ and LinkedIn company page icons have been selected at the top of the screen.

    *Remember you can also cross post to your company’s Twitter at the same time! Just tap the Twitter icon.

  2. Now you are ready to write your post! Type as much text as you’d like on the home screen and attach any photos, videos or music to your post.

  3. After creating your base message, you can customize this post to fit each social network by swiping left or right across the screen. Add hashtags, @ mentions, or any additional text you’d like your audience on each specific network to see.

  4. Now you’re ready to publish or schedule your message. Simply slide the blue slider at the top right of the screen to the left to schedule your post for a later time, or to the right to post it immediately.

  5. That’s it! You’ve successfully posted a unique message to your Facebook, Google+ and LinkedIn Company Pages all at once, without sounding spammy to your audience who may be following you on all three networks.

Web:

  1. Go to “settings” on the top right hand corner.
  2. Under “channels” select which social network’s pages you’d like to post to: Facebook, Google+, LinkedIn.
  3. Click on the network and select the company page of your choice on the dropdown menu.
  4. Go back to the main screen and compose your post. (The company page icons are the last 3 icons on the top menu, hover over them to see which pages are connected).

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If you have additional questions on posting to company pages, please share with us in the comments. Happy posting!

Image Search Engines: Pinterest Takes on Google (Infographic)

Pinterest and Google are battling it out to become the ultimate image search engine. While Google remains the king of image results based on the literal intent of a search, Pinterest is doing a much better job at solving the biggest problem with search engines right now, which is content discovery. By offering more intuitive image results that go beyond literal keywords or search terms, users are flocking to Pinterest to find images.

Pinterest may not be replacing Google anytime soon, but the platform is becoming a true search alternative to the giant. When you search on Pinterest, descriptive visual guides and refined search options will help you sort through the endless stream of images, and discover new, interesting content. Here are some of the key tools that set Pinterest image search apart from Google.

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Optimize Yourself: 8 Tricks to Make You the Best Googler in the Office

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Search skills are an important asset to your office toolbox. In this day and age, virtually anything you could ever search for is nestled somewhere on the Internet, it’s just a matter of finding it. But that means entering in the right combination of words, commands and characters on Google so Google can find it for you — and sometimes it can be harder than it sounds. The more specific your quest, oftentimes the more difficult. But that need not be the case. We’ve come up with a list of tips, tricks and commands to give you that extra edge and help you find precisely what you’re looking for without wasting a second. With these 8 Google hacks, you’ll be the best Googler in the office in no time!

1. Searching for a certain page within a specific website?

Use the command site:websiteURL yoursearchterm

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2. Searching for results of a certain format?

Use the command filetype:yoursuffix

Get more specific with your search by combining it with search terms, like this:

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3. Looking for an article, document or report?

Try searching by what words are in the title rather than in the entire doc. Use the command allintitle. Include your whole search in graphics and Google will pull everything with your search terms in the title.

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4. Let Google fill in the blanks with the asterisk.

Including the * symbol in a search inserts a placeholder, allowing Google to expand your search. Keep in mind it works only for entire words, not parts of words.

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The * is a really useful tool because it can often get you results that are much closer to your query than searching a question. Compare the results above, for everypost is a * for * with the results below for searching what is everypost?

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The first search, using *s returns much closer results because Google filled in the blanks in the sentence. Your question is answered at a glance without even needing to click on a result. It requires you as the searcher to think a bit more about what the answer you want might be rather than just of the question you’re trying to answer, but it can save you a lot of time paging through results to find the answer you’re looking for.

5. Ever want to see an old version of a website, or get a bit more info about a certain page? Google has cached versions of sites, links to pages that link to that page, other pages on this site, and more information all hidden away, but you can find it if you know the right search command. This can be really useful for getting information about your own webpage or comparing your site with competitors’.

Use info:siteURL to see what other info Google has but doesn’t show you with a more basic search.

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6. Search for sites or results related to a specified URL. This is another good way to keep track of what’s going on in your industry, who your competitors are, etc.

Use the command related:yourURL

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7. Search by site type, such as .gov, .edu, .org. to generate results from specific types of institutions (.gov = government site, .edu = educational institution, .org = non-profit organization).

Include search terms followed by site:extension

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8. Want to search for something in a specific language, locate results within a specific region, or even find images and materials that are in the public domain? Google has all that capability and more through Advanced Search, a very useful tool for expert Googlers that is often overlooked.

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Guess what? With these 8 Google tricks in your toolkit, you just became the office search expert. So what are you waiting for? Get out there and start Googling! The world’s information is at your fingertips.

Did we forget any of your favorite Google hacks? Share them with us in the comments!

Sources:

International Business Times

Life Hacker

Google

Images taken from real Google search results.

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How to use Hashtags on Google Plus: Infographic

The right hashtag choices can lead to broader audiences that are more likely to share and spread your message, while the wrong hashtag choices can cause great content to underachieve.

So how do you best utilize hashtags to nurture your growing Google+ presence?  Check out our latest infographic on the “do’s” and “don’ts” for hashtagging on Google+.

How to use Hashtags on Google Plus – An infographic by Everypost





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Google+ Hashtags, Do’s and Don’ts

Google+-Hashtags

Hashtags have been around for a while now and most of us are probably familiar with them as they relate to Twitter.  A hashtag is a word or phrase (with no spaces) preceded by the # sign, like #socialmedia, for example.  These hashtags exist to help people find and participate in conversations on topics that interest them.

For marketers, it is important to pause and think about which hashtags to include or not include in our posts because this will have a big influence on who discovers (or fails to discover) what we are posting about.  The right choices lead reach broader audiences that are more likely to share and spread your message while the wrong choices can cause otherwise great content to underachieve as the message is never received by the right audience.

Bearing in mind that Google+ is not Twitter, it is also important that we don’t assume the same approach used on one social platform will net the same results on another.  So how do we decide how best to utilize #hashtags to nurture our growing Google+ presence?  Check out the following list of “do’s” and “don’ts” to help get you started in the right direction.

Do:

  • Pair your hashtags with images!  Photo sharing is the most popular activity on Google+, so make sure you are including photos and other images complemented by appropriate hashtags to give your posts the best opportunity to be viewed by the most people.

  • Set a realistic goal of using 2-3 hashtags per post.  You want to cast a wider net than you would with only one hashtag, but using too many can muddy the waters and detract from the message you aim to send.

  • Include hashtags when you post to communities.  This is the best way to foster and track the conversations you initiate and participate in.

  • Take advantage of trending hashtags that are pertinent to your content.  This is a good way to gain additional followers, provided the hashtag you are using really does connect to the content you are sharing.  It can also be a great way to come up with new content that fits.

  • Run hashtag-connected campaigns and track metrics related to those campaigns.  This is how you will be able to refine and improve your Google+ hashtag use in the future.

Don’t:

  • Try to replace quality posts with hashtags.  Hashtags are there to augment your post, not to be your post.

  • #hashtag #every #word #in #your #post.  As stated above, 2-3 hashtags is plenty, if you overdo it, you cause more harm than good

  • #useverylonghashtagsthatarehardtoread.  Wasn’t that way too long and hard to read?  Google+ allows for more specific hashtagging in some respects than Twitter, but you still want to keep them concise.  Nobody wants to try to decode the sprawling, sentence-long hashtag.

  • Use trending hashtags without finding out why they are trending.  Think about it like this, if you use a hashtag like #NYC because it is trending and you have something going on in New York City, that makes sense on the surface.  However, it is important to check why #NYC is trending first in case a major event has taken place or is taking place that you do not want to tie your brand to.

  • Use hashtags for trending topics that aren’t truly connected to what you are posting about.  This would be a cheap way to quickly have your post seen by more people and new people, but if you are trying to rope people in with misleading hashtags it will ultimately burn more bridges than it will add interested followers.  The people you reach are also not likely to be the right audience either, so avoid this perceived shortcut.

  • Use incorrect hashtags.  This is if you are planning to reference or give a nod to another person or topic that is already being discussed.  Don’t guess what hashtag is being used, find out!  The idea is to tie your contribution to an existing conversation, don’t overlook this detail or you’ll find your conversation is siloed from the conversation at large.

How to post on Google+ and Facebook at the same time

Google hasn’t necessarily made it easy to crosspost content from other social networks to Google+, but with the Everypost app you can easily post content on Google+, both personal and company pages, and as many other social networks as you wish. There are many other online tutorials out there explaining long and complicated ways to crosspost your content with Google+, but with Everypost, it is as simple as writing your content and clicking Post!

We’re going to show you an example of how to post on Google+ and Facebook at the same time. Remember you can also crosspost your content with Twitter, Pinterest, Tumblr, and LinkedIn, both personal and company pages.

Step 1: If you haven’t downloaded the Everypost app yet, now is the time! Download for iPhone, iPad and iPod touch devices on the App Store or the Android app on Google Play.

Step 2: Login to your social media accounts that you wish to publish content to (ex: Google+ and Facebook). Remember you only have to do this once!

If you are having troubles logging in with Google+, please try disabling 2-Step Verification on your Google+ account before logging in with Everypost. Follow these steps to disable 2-Step Verification (https://www.google.com/settings/security). You may also need to disable the unlock captcha feature. For additional information please see our FAQs Page.

how to post on facebook and google+ at the same time

Step 3:

Now that both your Google+ and Facebook pages are connected, these networks will appear highlighted at the top of the screen. Write your text, add links, hashtags, images, videos, or music, and click Post!

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 Step 4:

You will see a green check-mark next to the social networks verifying your post has been published.

everypost app

 Step 5:

This is how crossposting your content to both Google+ and Facebook will appear. Easy, right?

crossposting content on facebookGoogle+

crossposting content on facebook
Facebook 

Now it’s your turn to try cross-posting to Twitter, LinkedIn, Pinterest, Tumblr and more all with Everypost! Questions? Let us know in the comments!

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How to Better your Google+ Experience with Everypost

As Forbes said back in September, Google+ is going to be a huge factor for social media in 2014. This social networking site has become a part of Google’s search ranking algorithm, which means we all need to beef up our profiles…and our company profiles as well.

Why-Google+-is-better-on-Everypost-landscape

So why are we saying that your Google+ experience is better on Everypost? Well, let’s take a look at what you can do.

First, anyone can post on Google+ from iOS or Android. Hootsuite, however, only supports iOS, so if you are an Android user, then you’re out of luck.

Second, you can tailor your Google+ posts. On Hootsuite and BufferApp, you can post on multiple platforms, but you can’t edit the posts. What are you left with? The same exact post going on all your sites. With Everypost, you can edit each one, and still post all at once.

Third, you can add filters to your images. Not only can you take pictures with our app, but you can apply one of 18 filters.

Fourth, you can search YouTube on our app and add video links to your posts. Again, not offered on our competition, and sometimes you need to backup your posts with a corresponding video.

Fifth, you can post on both business and personal Google+ pages. With Hootsuite, you can only post on business pages and BufferApp it’s either your personal or business page. But with Everypost, you can link them both and post away!

Linking Google+ can be tricky sometimes, so take a look at these tips from our FAQ!

1. I have trouble logging in with Google Plus.

Currently Google Plus does not offer an official API for developers, so maybe some of our users have problems logging in with Google Plus in our application. Here are some recommendations that may help you find a solution:

2. I have activated 2-step verification service for Google and I can not initiate me into the app with my account, how do I disable it?

Everypost doesn’t work with 2-step verification so if you have enabled this service you can’t use our app. If you decide to disable it click here: https://www.google.com/settings/security and follow the steps prompted by Google.

3. Should I take additional steps to disable the service after 2-step verification for Google Plus?

Not necessarily, although in some cases you may get some other additional error and Google request further information, then you can access this URL https://www.google.com/accounts/DisplayUnlockCaptcha and follow the steps prompted by Google.

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