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A Look at Facebook Mobile (Infographic)

Facebook mobile is becoming increasingly important to businesses and the proof is in the numbers. Nearly 20% of the time people spend on mobile devices is on Facebook and the combination of Facebook, Instagram, and WhatsApp, puts the social giant in just about every smartphone on the planet.

Facebook has a lot of competition in the social networking world, however it is dominating the mobile market with its continuous mobile app updates and new tools on the horizon. With the release of a Messenger app and the expectations of more standalone Facebook apps in the near future, the social network is increasingly accommodating mobile users.

Here are more impressive statistics when it comes to Facebook mobile.

Facebook Mobile Statistics 2014 - Infographic by Everypost

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Bolstering Consumer Engagement with Social Media

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In today’s business environment, marketing officers have probably realized that social media comes with a lot of potential. Social media is one of the best ways of bolstering customer retention. From Instagram, Facebook to Twitter, organizations are being dissected and discussed more than any other time. Stories on various companies are also being shared, inverted, subverted and even taken out of proportion.

Before you can make the most of social media to harness consumer engagement, know that customers are the ones driving the brand or company messaging. Sales and consumer prospects are engaging with brands in all sorts of ways since the economy today is very interactive. It’s also important to note modern customers are highly empowered and expect companies and brands to get them the service or goods they want, the way they want them.

Social ears

It’s believed before buyers contact a salesperson they are about 70 percent through with the purchasing process. Ensuring these open gaps are filled to make the most of the process of sales is now critical for every marketer. Having your social ears or engaging in active listening socially is very critical.

Salespersons are also realizing how contextual information is significant and a very important driver; sales have been found to ignore leads given by marketing departments. Making lists and using social media allows every marketer to be able to monitor in an active way the social landscape as it stands for specific behaviors. Marketing departments within corporate training companies can offer visibility to salespeople through valuable pieces of information. If used proactively they’ll ensure all gaps within the sales process have been filled. Marketing automation software can help with this.

Market salespeople as well

Whether it’s on social media or offline, customers and potential buyers always like building relationships with real people than building ties with brands. Trust is very important and always a critical factor; if used well it can easily bolster consumer engagement on social media. One way this can be done is ensuring all the representatives of the company are elevated and marketed on social media. Positioning them on social media increases their engagement as employees and exposure and will in the long run generate wonderful opportunities and new leads.

Social triggers need to be identified

Social listening allows marketers to be very flexible at identifying triggers on the social media. Trigger events to be identified can be a Facebook post or Tweet to the effect that a competitor has adopted new e-learning methods and what that means for your efforts or an announcement on LinkedIn about changes in the management of a competitor’s organization or new customer case study posted on social media. Learning to explore social media to recognize, find and act on any possible social trigger easily helps the sales team to get ahead of the competitor and reach a prospect fast.

Listen to customers

Listening to customers is very effective as they will remain engaged and as such ensure your company remains their number one service or product provider. It also makes them loyal and they can even take the bar higher by remaining advocates of the company.

Social media means getting personal

As already mentioned people build relationship with real people easily and fast. It’s critical for a brand to maximize on customer engagement by nurturing prospects on social media as people rather than taking them as anonymous transactions without stories. For instance, studies indicate 58 percent of social media consumers posting on a negative customer experience will not get a reply from the brand they have a problem with. This could cost a company some revenue and damage its reputation.

No matter your industry, consider social media as a great way to bolster engagement with your consumers and customers.

How To Cross Post on Company Pages with Everypost

cross post

Everything is connected. Your audience is interacting with multiple social networks each day and it’s not only important to find a way to unify your message across these different networks, but it’s also becoming essential. Most social media posting tools only allow you to cross post the exact same message on multiple platforms. With Everypost, you can cross post your social media content to all your company pages at once, while keeping each post unique for each social network. So how does it work?

Here’s a step-by-step guide showing you just how easy it is to cross post on Facebook, Google+ and LinkedIn company pages at the same time using Everypost.

Mobile:

  1. First tap on settings and make sure you are logged in to each of the social networks that you run company pages on.

  2. After connecting your Facebook, Google+ and/or LinkedIn accounts to Everypost, select which company page you would like to post to under each network’s options.

    For example, under “channels” tap “Facebook”, then “Pages”, and there you can select the Facebook business page of your choice.

SelectAPage

GooglePages

  1. Now return to the home screen and make sure your Facebook, Google+ and LinkedIn company page icons have been selected at the top of the screen.

    *Remember you can also cross post to your company’s Twitter at the same time! Just tap the Twitter icon.

  2. Now you are ready to write your post! Type as much text as you’d like on the home screen and attach any photos, videos or music to your post.

  3. After creating your base message, you can customize this post to fit each social network by swiping left or right across the screen. Add hashtags, @ mentions, or any additional text you’d like your audience on each specific network to see.

  4. Now you’re ready to publish or schedule your message. Simply slide the blue slider at the top right of the screen to the left to schedule your post for a later time, or to the right to post it immediately.

  5. That’s it! You’ve successfully posted a unique message to your Facebook, Google+ and LinkedIn Company Pages all at once, without sounding spammy to your audience who may be following you on all three networks.

Web:

  1. Go to “settings” on the top right hand corner.
  2. Under “channels” select which social network’s pages you’d like to post to: Facebook, Google+, LinkedIn.
  3. Click on the network and select the company page of your choice on the dropdown menu.
  4. Go back to the main screen and compose your post. (The company page icons are the last 3 icons on the top menu, hover over them to see which pages are connected).

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If you have additional questions on posting to company pages, please share with us in the comments. Happy posting!

Facebook vs. Twitter Analytics: An In-Depth Look at Both Platforms

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Analytics are everything in a marketing campaign; knowing what works and what doesn’t is vital to making sure you successfully meet your goals.  Being able to measure your social media impact can be difficult, but recently Twitter introduced native analytics to help us all do this.  Facebook already has their own analytics on the platform, so how do Twitter’s analytics match up?  We took a deep-dive into what Twitter has to offer against what Facebook has been letting us measure for a while.

Measurements_FB_TW

All in all, Facebook measures more actionable items (such as likes and comments) while Twitter focuses on effectiveness of posts.

Facebook Wins

Facebook gives much more information on followers (demographics) and their online behavior (when they’re on Facebook, etc).  This can be helpful when brands are trying to identify their audience, figure out best times to post, and to learn more about their fans.

Twitter Wins

Twitter gives more overarching trends with their ‘Growth Graph’ and engagement percentages.  For a overall scope of your Twitter campaign, the new analytical tool is great way to measure improvement of a campaign.

We’re sure each tool will build out and expand their analytical offering, but for now both platforms give us a lot more information on our fans than ever before.

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How to Figure Out Who Your Audience Is and Engage With Them

audience

For your social media efforts to be effective, you’re going to need to engage with your followers. And the best way to do that is to identify who it is that you’re speaking to, and then share material that will be humorous, interesting, and most importantly useful to them. Your following will grow if you can maximize engagement on your page, so it’s important to get to know your audience and learn their behavior.

In order to determine who your audience is, ask yourself these 6 questions:

1. Who are they? (age, gender, generation)

2. What interests them?

3. Are they following your Facebook for personal or professional insights?

4. What is their professional background?

5. What do they all have in common?

6. When are they on social media?

Social media platforms such as Facebook, Twitter, LinkedIn, Quora, and Google Analytics all have information on who your followers are, including data regarding age, profession, gender, etc. It’s important also to think about who your product is targeting — is it a tool for business owners or a communication app for schoolchildren? The demographic your product is designed for will also determine the way you conduct yourself on social media and on which platforms.

When you can answer those questions, you will be prepared to engage better with your current following, which in turn will help to grow your followers. Your goal in answering these questions should be to paint a clear picture for yourself of who specifically you’re speaking to, rather than posting to an undefined general audience. When you eliminate the guesswork, you’ll be more likely to give them something they are eager adopt into their routine, rather than to look at your profile once and proceed to ignore you. Keep in mind that your following may be slightly different for each social media platform. Pinterest, for example, is predominantly female; whereas other platforms are more gender-balanced.

Once you’ve identified who your followers are, share content that is directed to that demographic specifically, focusing on what is useful to them. Think: what will your audience find entertaining, important or useful enough that they want their friends, family, coworkers, classmates, etc. to see it also?

In understanding who your audience is and the reasons they’ve decided to follow you, and then publishing according to what will appeal to them, you’ll be able to grow your social media following and to develop a community of loyal and active followers who will engage with your content and share it across the web.

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Should You Post on the Weekends? Best Times to Post on Saturdays & Sundays

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Does your brand publish social media posts or blogs on the weekends? If not, you may be missing out on some prime engagement times that occur on Saturdays and Sundays. People have free time and are oftentimes perusing their favorite social media networks for fun and to relax, making the weekend an excellent time for your brand to post more lighthearted content and boost engagement outside of the regular work week.

Marketing analytics firm TrackMaven analyzed 4,618 blogs published by brands this year and evaluated which days of the week actually generated the most engagement across social media. Here is what they found, which may come as a surprise to social media marketers who focus mainly on posting content during the weekdays.

Average Posting Frequency by Day of the Week

Mondays: 17.2%
Tuesdays & Wednesdays: 18%
Thursdays: 17.9%
Fridays: 15.9%
Saturdays: 6.3%
Sundays: 6.8%

Average Social Shares by Day of the Week

Mondays: 12.5%
Tuesdays, Wednesdays & Thursdays: 14.1%
Fridays: 12.7%
Saturdays: 18%
Sundays: 14.6%

So what does this tell us? Even though most brands are posting content during the week, the 13% of posts that were published on Saturdays and Sundays actually generated the most social shares overall.

While engagement levels may vary for each brand and and the optimal time to share content on each social network may vary depending on your audience, there are better times to post than others on the weekends. We’ve compiled the following data to determine the best times to post on each social network on the weekend.

Social Network

Best Time to Post on the Weekend

Facebook

Saturdays & Sundays before 8 am and after 8 pm

Twitter

Saturdays & Sundays 1 – 3 pm

Pinterest

Saturday Mornings;

2 – 4 pm and 8 – 11 pm

Google+

Saturdays & Sundays 9 – 11 am

Tumblr

Sundays after 7 pm

Blogs

Saturdays at 11 am

Sources: HubSpot & Fannit.com

As you can see, posting blogs and pinning on Pinterest are ideal social activities to do on Saturday mornings to boost engagement for your brand. Use Sundays for a friendly tweet and an evening post on Tumblr or Facebook to catch your audience that may be hanging out on those networks to wrap up the weekend. More than anything, we hope this data encourages your brand to experiment with posting content on Saturdays and Sundays and analyzing which type of content works best for your weekend audience. Try preparing and scheduling your social media posts before the weekend starts so you aren’t scrambling for post ideas on Fridays. You can even use Everypost to schedule your posts on Facebook, Twitter, Google Plus, LinkedIn, Tumblr, and even Pinterest.

Have any other weekend posting tips? Share with us in the comments!

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How to post on Google+ and Facebook at the same time

Google hasn’t necessarily made it easy to crosspost content from other social networks to Google+, but with the Everypost app you can easily post content on Google+, both personal and company pages, and as many other social networks as you wish. There are many other online tutorials out there explaining long and complicated ways to crosspost your content with Google+, but with Everypost, it is as simple as writing your content and clicking Post!

We’re going to show you an example of how to post on Google+ and Facebook at the same time. Remember you can also crosspost your content with Twitter, Pinterest, Tumblr, and LinkedIn, both personal and company pages.

Step 1: If you haven’t downloaded the Everypost app yet, now is the time! Download for iPhone, iPad and iPod touch devices on the App Store or the Android app on Google Play.

Step 2: Login to your social media accounts that you wish to publish content to (ex: Google+ and Facebook). Remember you only have to do this once!

If you are having troubles logging in with Google+, please try disabling 2-Step Verification on your Google+ account before logging in with Everypost. Follow these steps to disable 2-Step Verification (https://www.google.com/settings/security). You may also need to disable the unlock captcha feature. For additional information please see our FAQs Page.

how to post on facebook and google+ at the same time

Step 3:

Now that both your Google+ and Facebook pages are connected, these networks will appear highlighted at the top of the screen. Write your text, add links, hashtags, images, videos, or music, and click Post!

everypost app

 Step 4:

You will see a green check-mark next to the social networks verifying your post has been published.

everypost app

 Step 5:

This is how crossposting your content to both Google+ and Facebook will appear. Easy, right?

crossposting content on facebookGoogle+

crossposting content on facebook
Facebook 

Now it’s your turn to try cross-posting to Twitter, LinkedIn, Pinterest, Tumblr and more all with Everypost! Questions? Let us know in the comments!

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Key Trends for Facebook Marketing in 2014

facebook

Last year brought many changes to the ways in which social media marketers use Facebook to connect with customers. We learned that we need to be more creative and focused on establishing real customer relationships than ever before. We learned that we must establish a voice that resonates well with our audience if we are to have any chance of our content being spread by brand advocates. Now, in order to get the most out of the time spent marketing on Facebook, you must be highly-focused on engaging rather than just blasting announcements, as Facebook users are more keen than ever to blocking out sponsored content. By focusing on establishing real trust and communicating regularly with your customers, you can make your content really stand out from the rest.

With this in mind, here are the key trends to look out for when marketing on Facebook in 2014.

Mobile is more important than ever.
More users are checking their newsfeed via mobile devices than ever before. In 2014 it is important to start thinking more seriously about what your business can do with a mobile-only campaign. Think about how you can create unique content that matches your target market’s mobile behavior. When is your audience most likely to be using mobile? Consider the time of day and location, whether it’s at work or home, as factors to help you schedule your posts. For example, your audience is more likely to be using Facebook on mobile devices during commuting hours, so consider scheduling your campaigns around those peak times.

Custom Audience Targeting is on the rise.
Custom Audience targeting is a way to reach highly specific audience segments using a combination of interest data provided by Facebook and your own customer data. This is meant to help target and re-target advertisements based on what type of consumer the Facebook user is. For example, Custom Audience targeting allows a shoe retailer to target users that “visited our site to browse summer sandals, is located in New York, and is interested in traveling.” The Custom Audience feature is also a great way to reach the Facebook friends of your current customers.

The News Feed is most effective for engagement.
While your Facebook ads will still receive attention on the Facebook sidebar, the most effective place for advertising on the social network has become the News Feed. Facebook users are much more likely to engage with content that is in their News Feeds, rather than click a sidebar ad. This year try allocating more of your budget for News Feed ads and promoting well-engaged current posts. By embracing this form of native advertising (advertising to your audience in a way that’s more natural and consistent with what they come to the site for) you are likely to see more success with your paid campaigns.

Fresh content is more important than ever.
One of the most important things to remember with Facebook advertising is continual content improvement and keeping the content fresh. If your fans are seeing the same ad over and over again it becomes more unlikely they will engage with the content and could even result in them hiding the post or unliking your page. By rotating your advertising, whether changing up the text descriptions or the images, you can increase engagement with the post and in return increase your ad conversion rates. Facebook does choose ads with higher click-through rates to appear more often to its users, so it is important to keep your ad content fresh in order to increase the chances of it being seen.

Keep these key trends in mind for your Facebook advertising campaigns as we move into the new year and you will not only please your audience but also see real ROI with your advertising on the social platform.

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Introducing Everypost for Company Pages: Post to your Google+, LinkedIn & Facebook Pages

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Along with the new iOS 7 update of the Everypost app, we are excited to announce you can now publish content to Google+, LinkedIn and Facebook company pages on both iPhone / iPad and Android devices! Everypost is the first mobile app with the capability to post on all three social networks’ company pages simultaneously. Publishing content is now easier and faster than ever for business owners and organizations. With the ability to post to company pages from your mobile device, you can keep information flowing to your audience even when you are on the go. Here’s how easy it is to post on your company’s pages:

How to set up your pages with Everypost

Head to the “Settings” area on the app and choose Facebook, Google+ or LinkedIn to add your company pages. We’ll show you how to set up your Facebook page for posting as an example.

Click on the “Facebook” channel then login to your personal Facebook account. Now you should see the option to “Select a page”. Simply click the page you would like to connect and you’re ready to start posting!

Your Facebook page will appear alongside your personal Facebook page in your list of connected channels at the top of the Everypost app. You can then select or unselect posting to your Facebook page as you wish.

Create a Post & Share It

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 This is how the post will appear on your Facebook company or organization Page.

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Now you can keep your company pages up to date and keep your partners and fans updated while you are on the go. Try Everypost now and connect your pages!

Download the Everypost app on the App Store or Google Play Store.

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