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5 Things to Ask Yourself as Publisher of Apple Watch Apps

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The sales figure for Apple Watch has been predicted around 36 million within the first year itself and industry experts believe Apple Watch will play a key role in the app ecosystem and user’s life. Naturally developers and businesses are keen to capitalize on it. The Apple Watch as it is being seen from the trends may be the forerunner in the wearable market and can transform the way wearable apps are developed and addressed. But how these apps can boost downloads that still remained the principal focus area for the marketers.

As far as offering potential for the brands and creating experiences for the users are concerned, Apple watch is way ahead of its competitors and really makes users interact with the apps in innovative ways. Question remains, how to take advantage of this platform and offer apps that can create app experience for more meaningful results. Here we introduce a few considerations that you need to check as a publisher and developer of Apple Watch apps.

  1. App visibility in Glancesand actionable appeal

Glances refer to screens on watch displaying snippets of app information offering quick actionable information at a glance. Does your app takes advantage of this ‘Glances’feature and in viewable at a glance? That is big consideration if you want to increase visibility and increase user engagement. Watch screen is smaller and generally people are less habituated to give their attention to it any longer than few seconds from time to time. So, your app needs to communicate within just few flickering seconds of user’s glance.

  • The feature referred as ‘Glances’is particularly relevant for apps that we check constantly from time to time. Apps like social media apps, dating apps, apps for weather, stock market apps, entertainment apps, etc. need to use this feature most.
  • For app marketers adding more control can easily be done by tailoring the ‘call to action’buttons like ‘dismiss’, ‘add to wishlist’, ‘remind me later’etc.
  • This also gives scope to analyze the notifications and their effects in engaging users.
  1. Shaping personal engagement with the user

Apple Watch is more personalized a device than iPhones and the apps here demand to create more personal experience for the users. The space is very limited and if you cannot strike a personal chord there is enough reason that you will be replaced by another similar type of app with more personally touching attributes. How to deliver such user engagement on a personal level? Here are some solutions.

  • Instead of offering just push messages that are generic and impersonal in nature, you should offer them push messages that are dynamic in nature contextual to their life situations.
  • When looking at a ticket booking or travel app it should offer me push messages in context to my search, local information and the time and place I’m in.
  1. Relevant and actionable notification

Apple Watch app marketers must take heed to the fact that they cannot decide whether the notification content will be shown for the app version on watch or over iPhone. As they do not have any control on this aspect you have to make other things to perfect to make notifications work in your favor. Watch is a very personalized device and without making your app appealing enough the users will give no attention to your app.

  • Work rigorously for making push messages more personalized.  These push messages should create an impression that you sensed the vibe and user wants before even he is completely aware.
  • Various studies indicate that app users are not antipathetic to push notifications, rather they are happily used to it.
  • Apps with active push notifications enjoy far higher user engagement and retention than apps without active push notification.
  • Make your notifications simple and quickly and easily actionable with short options like a ‘yes’, ‘no’, ‘later’or similar short and simple response.
  • Studies indicate that only a very measure percentage of users respond to non-segmented and generic push messages. On the other hand personalized, contextual and user specific push messages enjoy far higher response.
  1. Continuity with mobile app

Watch apps in their present avatar still serve as companions to mobile apps which play bigger role in user engagement and interactions. Most watch apps are basically extensions of their bigger mobile counterparts. Don’t forget that Watch apps are intended to be companions to the phone app, where different interactions occur. For example take any fitness app or activity tracker that offers glanceable display containing information such as your running speed, distance covered, calorie spent, etc. But for setting the app to track your activities you need to begin with the mobile app. Watch apps are still mostly companion apps and more intuitively and usefully this companionship is established better your app garners user appreciation.

  • To feel the loopholes and problems in app compatibility and companionship you can make use of analytics to analyse app usage data on both mobile and watch version of the apps.
  •  Assessing the impact of apps interface on wearable devices and mobile with a cross platform as well as cross device approach is extremely crucial to your success.
  1. App usefulness and reaction to push messages

Finally, creating a meaningful watch app experience with your app interface is what is most important. This cannot be done without taking user feedback and using this feedback as accurately as possible for the marketing of the app. Feedback and user data finally enables app marketers to understand the watch app impact on their overall marketing and branding strategy. To judge the usefulness and your reaction to app push messages following aspects are important.

  • For how long users are using the watch app and whether the app is being displayed properly is important for judging usability score.
  • The volume of active users and the growth of user base is another assessment factor.
  • The display of personalized push messages simultaneously on both user’s phone and watch is another important factor to look for.
  • The impact of personalized messages in converting business or enhancing activity is also crucial element to assess.
  • Comparative user data between user interactions on smartphone and watch will give you right insights concerning how to address each platform separately and in unison.

Conclusion

Watch apps are quintessentially extension of mobile apps but being displayed on more personal devices like watch it demands more engaging and contextual personal touch to win the users. Apple Watch unlike many other wearable platforms took off rather with a solid sales boom and this is the right time to capitalize on this lucrative platform with more creative business focus.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing iPhone mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

Bolstering Consumer Engagement with Social Media

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In today’s business environment, marketing officers have probably realized that social media comes with a lot of potential. Social media is one of the best ways of bolstering customer retention. From Instagram, Facebook to Twitter, organizations are being dissected and discussed more than any other time. Stories on various companies are also being shared, inverted, subverted and even taken out of proportion.

Before you can make the most of social media to harness consumer engagement, know that customers are the ones driving the brand or company messaging. Sales and consumer prospects are engaging with brands in all sorts of ways since the economy today is very interactive. It’s also important to note modern customers are highly empowered and expect companies and brands to get them the service or goods they want, the way they want them.

Social ears

It’s believed before buyers contact a salesperson they are about 70 percent through with the purchasing process. Ensuring these open gaps are filled to make the most of the process of sales is now critical for every marketer. Having your social ears or engaging in active listening socially is very critical.

Salespersons are also realizing how contextual information is significant and a very important driver; sales have been found to ignore leads given by marketing departments. Making lists and using social media allows every marketer to be able to monitor in an active way the social landscape as it stands for specific behaviors. Marketing departments within corporate training companies can offer visibility to salespeople through valuable pieces of information. If used proactively they’ll ensure all gaps within the sales process have been filled. Marketing automation software can help with this.

Market salespeople as well

Whether it’s on social media or offline, customers and potential buyers always like building relationships with real people than building ties with brands. Trust is very important and always a critical factor; if used well it can easily bolster consumer engagement on social media. One way this can be done is ensuring all the representatives of the company are elevated and marketed on social media. Positioning them on social media increases their engagement as employees and exposure and will in the long run generate wonderful opportunities and new leads.

Social triggers need to be identified

Social listening allows marketers to be very flexible at identifying triggers on the social media. Trigger events to be identified can be a Facebook post or Tweet to the effect that a competitor has adopted new e-learning methods and what that means for your efforts or an announcement on LinkedIn about changes in the management of a competitor’s organization or new customer case study posted on social media. Learning to explore social media to recognize, find and act on any possible social trigger easily helps the sales team to get ahead of the competitor and reach a prospect fast.

Listen to customers

Listening to customers is very effective as they will remain engaged and as such ensure your company remains their number one service or product provider. It also makes them loyal and they can even take the bar higher by remaining advocates of the company.

Social media means getting personal

As already mentioned people build relationship with real people easily and fast. It’s critical for a brand to maximize on customer engagement by nurturing prospects on social media as people rather than taking them as anonymous transactions without stories. For instance, studies indicate 58 percent of social media consumers posting on a negative customer experience will not get a reply from the brand they have a problem with. This could cost a company some revenue and damage its reputation.

No matter your industry, consider social media as a great way to bolster engagement with your consumers and customers.

Enhance Your Digital Content on Pinterest with Everypost

Everypost

Actions, or in this case photos, speak louder than words or text. Image sharing drives online engagement more than anything else on social media. Stats show, “94% more total views on average are attracted by content containing compelling images,” and “67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings”.

Pinterest is one of the top photo sharing platforms that you and your company should consider taking advantage of now to increase audience interest and engagement. Even if you are not a professional photographer, your phone camera takes blurry unfocused pictures, or you can’t think of any compelling personal or company photos to post, don’t worry, there are plenty of online free image resources you can use to enhance your Pinterest presence.

Once you have chosen the perfect image(s) to share, Everypost makes it effortless to upload impressionable photos to your personal or company page in seconds.

10 Simple Steps for Using Pinterest with Everypost

  1. Log into your Everypost account
  2. Select the Pinterest icon on the top toolbar
  3. Upload a clear and appealing photo that is sure to catch the eye of other pinners
  4. Write a short but witty description of your image
  5. Swipe the screen with your finger to the right
  6. Choose which board(s) to pin your image
  7. Add @ to include followers, supporters or industry influencers
  8. Use hashtags # for “Pinterest SEO” and increase your image’s visibility
  9. Swipe back left to the primary screen
  10. Decide to schedule your pin for later or post your pin immediately

For company accounts, posting pictures of your product being used will drastically enhance your business’s credibility and get consumers thinking about how they could put your product to use in their daily life.

Images pull viewers in and the likelihood of them remembering an image over text is substantially greater. So what are you waiting for? Create a Pinterest account, download Everypost, and start uploading unforgettable attention grabbing images now and make your digital presence known.

Try our new web version now by simply signing in with your mobile account!

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Everypost Launches New Web Platform

web platform

The Everypost scheduling and posting process just got easier with our new web platform, available now. The website offers the same features as the mobile app, with the convenience of managing all your media channels quickly and simultaneously.

Now you can synchronize your mobile account with your desktop and easily alternate between devices to suit your daily needs. Everypost provides a streamline process to post across social platforms such as: Facebook, (both Personal and Company Pages), Twitter, Google+ (both Personal and Company Pages), LinkedIn (both Personal and company Pages), Tumblr, email, Pinterest, Flickr, and Dropbox within seconds.

posting with Everypost

Customize each medium, editing text, and changing pictures according to your target audience. Write and schedule posts days, weeks, and months ahead to give yourself more time to engage and interact with followers.

Everypost scheduling

Don’t forget to check our new web design and blog layout, complete with multimedia videos, pictures and app links available in English, Spanish and Portuguese.

web platform

Our Free and Pro plans are still available and be watching for our new Medium, Advanced, and Enterprise packages to be launched in 2015. We will also be releasing our Measure feature, which gathers and calculates analytics about your content and viewers, coming in early 2015.

Try our new web version now by simply signing in with your mobile account!

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5 Ways to Use the New Twitter Analytics Dashboard

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The new Twitter analytics dashboard is looking more like a control panel these days. Its new display for impressions data will rock your world and give you the details you need to make your social media presence take flight. We’re elated that Twitter is now allowing us to analyze more than just the sharing metrics of retweets and favoriting.

Here’s what you can track with the new impressions data dashboard:

  1. Link clicks: This consumption metric will help you measure brand awareness and website traffic. You should be raising questions from these numbers, such as, how do these consumers interact differently than others who visit my site? Do consumers come back for more?

  1. Hashtag clicks: Are you finding the right audience and driving the right conversations? You can use this metric to expand your reach and grow your audience to build brand awareness.

  1. How many people installed your app or opened it: This is a great lead generation metrics, which allows you to evaluate whether or not visitors who are consuming this content are becoming leads. (Note: The one catch is you’ll need to include a tracking line in the code of your app in order to monitor how many people coming from your Twitter ads are downloading it, or this number will always show up as 0)

  1. If you received follows or profile views from a particular tweet> A sharing metric that allows you to see just how much impact your content has made throughout the Twitter waves.

  1. CSV export tool: Now you can view up to 3,200 tweets with a breakdown of the impression and other metrics. Use this tool to view broader patterns in your social media activity.

The impressions metrics will even tell you how many times a publication has been viewed on the Twitter app for Android or iOs. Also, for the first day a Tweet has been published, you can look at an hourly breakdown of these metrics.

Once you decide what you are hoping to accomplish with your social media marketing, you can use these stats to identify how users are interacting with your tweets in a very specific way. This information will allow you to tweak your strategy more efficiently, leaving less guesswork for you.

The Everypost web version is coming soon! Sign up on our homepage for early access and a 20% discount towards upcoming subscription plans.

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How To Cross Post on Company Pages with Everypost

cross post

Everything is connected. Your audience is interacting with multiple social networks each day and it’s not only important to find a way to unify your message across these different networks, but it’s also becoming essential. Most social media posting tools only allow you to cross post the exact same message on multiple platforms. With Everypost, you can cross post your social media content to all your company pages at once, while keeping each post unique for each social network. So how does it work?

Here’s a step-by-step guide showing you just how easy it is to cross post on Facebook, Google+ and LinkedIn company pages at the same time using Everypost.

Mobile:

  1. First tap on settings and make sure you are logged in to each of the social networks that you run company pages on.

  2. After connecting your Facebook, Google+ and/or LinkedIn accounts to Everypost, select which company page you would like to post to under each network’s options.

    For example, under “channels” tap “Facebook”, then “Pages”, and there you can select the Facebook business page of your choice.

SelectAPage

GooglePages

  1. Now return to the home screen and make sure your Facebook, Google+ and LinkedIn company page icons have been selected at the top of the screen.

    *Remember you can also cross post to your company’s Twitter at the same time! Just tap the Twitter icon.

  2. Now you are ready to write your post! Type as much text as you’d like on the home screen and attach any photos, videos or music to your post.

  3. After creating your base message, you can customize this post to fit each social network by swiping left or right across the screen. Add hashtags, @ mentions, or any additional text you’d like your audience on each specific network to see.

  4. Now you’re ready to publish or schedule your message. Simply slide the blue slider at the top right of the screen to the left to schedule your post for a later time, or to the right to post it immediately.

  5. That’s it! You’ve successfully posted a unique message to your Facebook, Google+ and LinkedIn Company Pages all at once, without sounding spammy to your audience who may be following you on all three networks.

Web:

  1. Go to “settings” on the top right hand corner.
  2. Under “channels” select which social network’s pages you’d like to post to: Facebook, Google+, LinkedIn.
  3. Click on the network and select the company page of your choice on the dropdown menu.
  4. Go back to the main screen and compose your post. (The company page icons are the last 3 icons on the top menu, hover over them to see which pages are connected).

Screen Shot 2015-01-16 at 2.33.30 PM

 

If you have additional questions on posting to company pages, please share with us in the comments. Happy posting!

How to Schedule, View and Edit Your Pending Posts

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Scheduling your social media content allows you to set aside time to plan and create your posts in advance so you can be sure you’re covered on those busy days you don’t have time to be posting on all your social media pages. Planning your social media posts in advance also allows you to make sure you’re creating and sharing a good mix of posts, whether it’s industry news, trending topics, or promotional content.

Here’s how you can use Everypost to save time and schedule your social media posts in advance.

  1. Choose which social channels and profiles you want to post to by tapping each social network icon at the top.

Schedule

  1. Write your post in the compose box, and include any photos, videos, music, links or hashtags for your post.

  2. At the top right of the compose box, swipe to the left to schedule your post.

Schedule

  1. Select the date and time you want to send your post.

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  1. Then tap “Schedule” and you’re done!

  1. Now you will see a number at the top left of the compose screen displaying the number of posts you have scheduled in your queue.

Schedule

  1. To view your scheduled posts, simply tap the number in the top left corner.

  2. Under “Your Account” tap “My Posts”.

Posts

  1. Review your scheduled posts, the date & time they will be published, as well as to which social networks your posts will be sent to.

Posts

Additional Scheduling Tips:

  • Edit each post’s schedule date and time by selecting the post, then selecting “Schedule”.

Posts

Posts

  • Delete scheduled posts by selecting the post and swiping to the left. Then select “Remove”.

Posts

  • View your successfully posted content, past scheduled posts, and deleted posts by tapping the icons along the top of the “My Posts” screen.

Posts

Save time and start scheduling your social media posts in advance and on-the-go with Everypost!

The Everypost web version is coming soon! Sign up on our homepage for early access and a 20% discount towards upcoming subscription plans.

How to Extend Your Tweets Beyond 140 Characters

Tweet

Type as much as your heart desires, without fear of rejection.

Remember all those times when you tried to cram a slew of thoughts into a 140 character tweet but your post didn’t fit? You don’t have to think back very far, right?

You no longer have to worry about counting characters with Everypost’s Twitter text shortener. Type as much as you want and still have the ability to post and have your audience read every single word.

Here’s how Everypost’s Twitter text shortener works on mobile:

1. Go to settings and scroll down to “Labs”, the third option on this list should be “Twitter Text Shortener.” Switch this option ON.

Everypost Blog - Twitter Text Shortener Feature (1) Everypost Blog - Twitter Text Shortener Feature (2)

2. Go back to your post-composing screen by selecting “Done” in the top left corner.

When you select Twitter as one of the platforms to post to, you’ll see the number in the bar above the keyboard change to “0.”

Helpful Hint! If you see the number “0,” this means that the text shortener is ON. If you see the number “140,” this means the text shortener is OFF.

Everypost Blog - Twitter Text Shortener Feature (3) Everypost Blog - Twitter Text Shortener Feature (4)

3. When the text shortener is ON, you’ll see the amount of characters count up from 0 to let you know how many characters were used. Compose your post and tap the blue slider at the top right-hand corner to publish your post, or schedule it for a later date.

Everypost Blog - Twitter Text Shortener Feature (5)

4. And check out what you have created! Here’s what your post will look like on Twitter (screenshot on the top) with the accompanied link what your expanded post with more than 140 characters will look like (screenshot on the bottom):

Everypost Blog - Twitter Text Shortener Feature (7)Everypost Blog - Twitter Text Shortener Feature (8)

Here’s how Everypost’s Twitter text shortener works on the web:

1. Click on settings on the top right hand corner.

2. Click on Twitter’s settings.

3. Switch on “Twitter Text Shortener.”

4. You’re all done, begin composing your extended posts!

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How To Tailor Your Social Media Posts to Suit Each Platform

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So you want to cross-post your content, but, being the smart social media manager that you are, you don’t want to publish an identical post across all your social media platforms? Good for you! You’ve already learned the most important lesson: there’s no such thing as a cookie-cutter approach to social media. There are, however, some tricks and guidelines you can use to make managing multiple platforms easier and save yourself a lot of time. Everypost, a mobile app designed for managing multiple social media platforms in once place, is a useful tool that lets you cross-post and schedule content in advance, but still allows you to customize your posts to suit each platform so you’re not blasting out identical materials across all channels. But let’s take it one step further and examine just how you can tailor that post to fit the individual platforms.

Let’s say you want to share a blog article:

platform

The above post is pretty adequate, but frankly it lacks pizzazz. Let’s look at how we can spice it up and tailor it to suit each platform.

Facebook

To begin, there’s no need for hashtags — these are virtually useless on Facebook. In fact, using them signals to your audience that either you don’t know the proper language of the platform or that you’re posting the same content to multiple networks.

Next, let’s evaluate the tone: Facebook does well with content that’s a bit more informal, personal, or fun. It’s okay to be irreverent or humorous.

You also want to make sure you’re publishing content that includes visual or multimedia material (In this case, we’re sharing a link so that’s irrelevant, but it’s a good thing to keep in mind in general).

And then finally, try to use wording that encourages readers both to click, and to share. Useful content is shareable content, so for this example we’re good because the material we’re sharing fits that requirement.

Now let’s see what the revised post looks like when tailored for Facebook:

platform

Twitter

This is where you should be using hashtags.

Twitter’s tone is moderately more professional, though it can still be informal, and humor is okay if it fits your brand. Oftentimes because of the 140-character restriction Twitter content ends up being more matter-of-fact simply because there’s not room for flowery language or excess wording.

Again, focus on useful content: relevant articles and special interest pieces are always good. Focus on things that your audience will want to read just from learning what the subject is (and then retweet).

Make sure to avoid, however, an overly-official, reporterly tone. It’s not enticing to your followers. Think about shareability — what can you say about the video that encourages people to pass it along or repost it? Remember your goal is to get clicks on your links, so peake their interest. Using questions is a good way to do this.

Let’s have a look at that same post when it’s been customized for Twitter:

platform

Google+

Google+ is another platform in which hashtags are appropriate, though it’s best to limit them to 2 or at most 3 per post.

Also, similarly to on Twitter, the tone is fairly professional, since the network is used much less for socializing. Your content can still be informal, but here even more so than on Facebook and Twitter, the focus is on useful, relevant content. As with Facebook, articles, multimedia material and visual content all do well.

In addition to sharing useful content, Google+ is a great platform for spurring conversations. When writing your posts, think about what you can say that will add a bit more to your post than just the title of the article, and how you can get the discussion started. Make sure you’re not just sharing content without any commentary — you want to encourage clicks and +1s. As on Facebook and Twitter, think about how to engage readers and compel them to click, share, comment, or +1. Particularly on Google+ and Facebook, it’s important to show your human side–people will respond if they feel they can relate to you.

And now let’s see how that post looks when re-crafted for Google+:

platform

It doesn’t take an expert to recognize that these three new posts are far superior to the original version. And they’ll do better on their respective networks, too, because they were written with each audience in mind.

But above all, remember: your goal should always be to publish content that is useful to and shareable for your audience.

For the purposes of this blog article, we’ve decided to focus on posting to Facebook, Twitter, and Google+ –the big 3– but when cross-posting with Everypost you can also tailor your posts to suit the different styles of Pinterest, LinkedIn, Tumblr, Dropbox, and even for sharing via email.

Have any platform-specific tips we’ve left out? Share them with us in the comments!

Get Everypost now on the App Store and Google Play!

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