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Bolstering Consumer Engagement with Social Media

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In today’s business environment, marketing officers have probably realized that social media comes with a lot of potential. Social media is one of the best ways of bolstering customer retention. From Instagram, Facebook to Twitter, organizations are being dissected and discussed more than any other time. Stories on various companies are also being shared, inverted, subverted and even taken out of proportion.

Before you can make the most of social media to harness consumer engagement, know that customers are the ones driving the brand or company messaging. Sales and consumer prospects are engaging with brands in all sorts of ways since the economy today is very interactive. It’s also important to note modern customers are highly empowered and expect companies and brands to get them the service or goods they want, the way they want them.

Social ears

It’s believed before buyers contact a salesperson they are about 70 percent through with the purchasing process. Ensuring these open gaps are filled to make the most of the process of sales is now critical for every marketer. Having your social ears or engaging in active listening socially is very critical.

Salespersons are also realizing how contextual information is significant and a very important driver; sales have been found to ignore leads given by marketing departments. Making lists and using social media allows every marketer to be able to monitor in an active way the social landscape as it stands for specific behaviors. Marketing departments within corporate training companies can offer visibility to salespeople through valuable pieces of information. If used proactively they’ll ensure all gaps within the sales process have been filled. Marketing automation software can help with this.

Market salespeople as well

Whether it’s on social media or offline, customers and potential buyers always like building relationships with real people than building ties with brands. Trust is very important and always a critical factor; if used well it can easily bolster consumer engagement on social media. One way this can be done is ensuring all the representatives of the company are elevated and marketed on social media. Positioning them on social media increases their engagement as employees and exposure and will in the long run generate wonderful opportunities and new leads.

Social triggers need to be identified

Social listening allows marketers to be very flexible at identifying triggers on the social media. Trigger events to be identified can be a Facebook post or Tweet to the effect that a competitor has adopted new e-learning methods and what that means for your efforts or an announcement on LinkedIn about changes in the management of a competitor’s organization or new customer case study posted on social media. Learning to explore social media to recognize, find and act on any possible social trigger easily helps the sales team to get ahead of the competitor and reach a prospect fast.

Listen to customers

Listening to customers is very effective as they will remain engaged and as such ensure your company remains their number one service or product provider. It also makes them loyal and they can even take the bar higher by remaining advocates of the company.

Social media means getting personal

As already mentioned people build relationship with real people easily and fast. It’s critical for a brand to maximize on customer engagement by nurturing prospects on social media as people rather than taking them as anonymous transactions without stories. For instance, studies indicate 58 percent of social media consumers posting on a negative customer experience will not get a reply from the brand they have a problem with. This could cost a company some revenue and damage its reputation.

No matter your industry, consider social media as a great way to bolster engagement with your consumers and customers.

What GooglePlus Circles Should Businesses Have?

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GooglePlus circles are a nice way to organize users you want to interact with on the social platform. Since your company may have segmented news, it’s great to be able to send a post to different networks instead of spamming people who may not be interested. Setting up Google+ circles is different for businesses and personal accounts, since the posts and comments are from a company, not an individual person. When setting up circles for your company, you should be sure to include the following:

1. Users:

You can call this group “Customers,” “Clients,” or whatever makes the most sense for your brand. People that use your product should be in one circle so you can post product news and updates to them. Any time you have a product change, you can segment this circle so its members are aware of any changes or necessary steps they need to take.

2. “—- Influencers”:

This can be “social media influencers,” “startup influencers,” etc., but it should be narrowed down by what your company does. If your business deals with social media, then you want to follow influential people or companies in that field so you keep abreast of updates and news.

3. “—- News”:

Like #2, this category should be determined by whatever industry you’re in – i.e., “social media news” or another type of news that pertains to your company. This is a great way to check the latest news in the morning, since many GooglePlus users post before 11am. It will allow you to find out what is happening in your industry to see if that changes your approach for the day.

4. Friends of (Company Name):

This circle can consist of bloggers who have written about your company or any people that speak out about your company on social media (in a good way, of course). They are your company’s online friends, so you want to keep up with them and encourage them in their endeavors just as they have encouraged yours.

5. Team Members:

For larger companies, it’s nice to have a circle that is just for you and your internal company news. This circle can be used to send out company news, jokes, and to keep everyone on the same GooglePlus page.

Depending on your field, you can add other circles, but these will be a great way to narrow down who you want to speak to and interact with on GooglePlus each day.

The new Android version is waiting for you! Create, customize, schedule & publish content to multiple social networks! Download it on Google Play!

5 Ways to Use the New Twitter Analytics Dashboard

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The new Twitter analytics dashboard is looking more like a control panel these days. Its new display for impressions data will rock your world and give you the details you need to make your social media presence take flight. We’re elated that Twitter is now allowing us to analyze more than just the sharing metrics of retweets and favoriting.

Here’s what you can track with the new impressions data dashboard:

  1. Link clicks: This consumption metric will help you measure brand awareness and website traffic. You should be raising questions from these numbers, such as, how do these consumers interact differently than others who visit my site? Do consumers come back for more?

  1. Hashtag clicks: Are you finding the right audience and driving the right conversations? You can use this metric to expand your reach and grow your audience to build brand awareness.

  1. How many people installed your app or opened it: This is a great lead generation metrics, which allows you to evaluate whether or not visitors who are consuming this content are becoming leads. (Note: The one catch is you’ll need to include a tracking line in the code of your app in order to monitor how many people coming from your Twitter ads are downloading it, or this number will always show up as 0)

  1. If you received follows or profile views from a particular tweet> A sharing metric that allows you to see just how much impact your content has made throughout the Twitter waves.

  1. CSV export tool: Now you can view up to 3,200 tweets with a breakdown of the impression and other metrics. Use this tool to view broader patterns in your social media activity.

The impressions metrics will even tell you how many times a publication has been viewed on the Twitter app for Android or iOs. Also, for the first day a Tweet has been published, you can look at an hourly breakdown of these metrics.

Once you decide what you are hoping to accomplish with your social media marketing, you can use these stats to identify how users are interacting with your tweets in a very specific way. This information will allow you to tweak your strategy more efficiently, leaving less guesswork for you.

The Everypost web version is coming soon! Sign up on our homepage for early access and a 20% discount towards upcoming subscription plans.

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How To Cross Post on Company Pages with Everypost

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Everything is connected. Your audience is interacting with multiple social networks each day and it’s not only important to find a way to unify your message across these different networks, but it’s also becoming essential. Most social media posting tools only allow you to cross post the exact same message on multiple platforms. With Everypost, you can cross post your social media content to all your company pages at once, while keeping each post unique for each social network. So how does it work?

Here’s a step-by-step guide showing you just how easy it is to cross post on Facebook, Google+ and LinkedIn company pages at the same time using Everypost.

Mobile:

  1. First tap on settings and make sure you are logged in to each of the social networks that you run company pages on.

  2. After connecting your Facebook, Google+ and/or LinkedIn accounts to Everypost, select which company page you would like to post to under each network’s options.

    For example, under “channels” tap “Facebook”, then “Pages”, and there you can select the Facebook business page of your choice.

SelectAPage

GooglePages

  1. Now return to the home screen and make sure your Facebook, Google+ and LinkedIn company page icons have been selected at the top of the screen.

    *Remember you can also cross post to your company’s Twitter at the same time! Just tap the Twitter icon.

  2. Now you are ready to write your post! Type as much text as you’d like on the home screen and attach any photos, videos or music to your post.

  3. After creating your base message, you can customize this post to fit each social network by swiping left or right across the screen. Add hashtags, @ mentions, or any additional text you’d like your audience on each specific network to see.

  4. Now you’re ready to publish or schedule your message. Simply slide the blue slider at the top right of the screen to the left to schedule your post for a later time, or to the right to post it immediately.

  5. That’s it! You’ve successfully posted a unique message to your Facebook, Google+ and LinkedIn Company Pages all at once, without sounding spammy to your audience who may be following you on all three networks.

Web:

  1. Go to “settings” on the top right hand corner.
  2. Under “channels” select which social network’s pages you’d like to post to: Facebook, Google+, LinkedIn.
  3. Click on the network and select the company page of your choice on the dropdown menu.
  4. Go back to the main screen and compose your post. (The company page icons are the last 3 icons on the top menu, hover over them to see which pages are connected).

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If you have additional questions on posting to company pages, please share with us in the comments. Happy posting!

How to Schedule, View and Edit Your Pending Posts

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Scheduling your social media content allows you to set aside time to plan and create your posts in advance so you can be sure you’re covered on those busy days you don’t have time to be posting on all your social media pages. Planning your social media posts in advance also allows you to make sure you’re creating and sharing a good mix of posts, whether it’s industry news, trending topics, or promotional content.

Here’s how you can use Everypost to save time and schedule your social media posts in advance.

  1. Choose which social channels and profiles you want to post to by tapping each social network icon at the top.

Schedule

  1. Write your post in the compose box, and include any photos, videos, music, links or hashtags for your post.

  2. At the top right of the compose box, swipe to the left to schedule your post.

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  1. Select the date and time you want to send your post.

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  1. Then tap “Schedule” and you’re done!

  1. Now you will see a number at the top left of the compose screen displaying the number of posts you have scheduled in your queue.

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  1. To view your scheduled posts, simply tap the number in the top left corner.

  2. Under “Your Account” tap “My Posts”.

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  1. Review your scheduled posts, the date & time they will be published, as well as to which social networks your posts will be sent to.

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Additional Scheduling Tips:

  • Edit each post’s schedule date and time by selecting the post, then selecting “Schedule”.

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  • Delete scheduled posts by selecting the post and swiping to the left. Then select “Remove”.

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  • View your successfully posted content, past scheduled posts, and deleted posts by tapping the icons along the top of the “My Posts” screen.

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Save time and start scheduling your social media posts in advance and on-the-go with Everypost!

The Everypost web version is coming soon! Sign up on our homepage for early access and a 20% discount towards upcoming subscription plans.

How to Extend Your Tweets Beyond 140 Characters

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Type as much as your heart desires, without fear of rejection.

Remember all those times when you tried to cram a slew of thoughts into a 140 character tweet but your post didn’t fit? You don’t have to think back very far, right?

You no longer have to worry about counting characters with Everypost’s Twitter text shortener. Type as much as you want and still have the ability to post and have your audience read every single word.

Here’s how Everypost’s Twitter text shortener works on mobile:

1. Go to settings and scroll down to “Labs”, the third option on this list should be “Twitter Text Shortener.” Switch this option ON.

Everypost Blog - Twitter Text Shortener Feature (1) Everypost Blog - Twitter Text Shortener Feature (2)

2. Go back to your post-composing screen by selecting “Done” in the top left corner.

When you select Twitter as one of the platforms to post to, you’ll see the number in the bar above the keyboard change to “0.”

Helpful Hint! If you see the number “0,” this means that the text shortener is ON. If you see the number “140,” this means the text shortener is OFF.

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3. When the text shortener is ON, you’ll see the amount of characters count up from 0 to let you know how many characters were used. Compose your post and tap the blue slider at the top right-hand corner to publish your post, or schedule it for a later date.

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4. And check out what you have created! Here’s what your post will look like on Twitter (screenshot on the top) with the accompanied link what your expanded post with more than 140 characters will look like (screenshot on the bottom):

Everypost Blog - Twitter Text Shortener Feature (7)Everypost Blog - Twitter Text Shortener Feature (8)

Here’s how Everypost’s Twitter text shortener works on the web:

1. Click on settings on the top right hand corner.

2. Click on Twitter’s settings.

3. Switch on “Twitter Text Shortener.”

4. You’re all done, begin composing your extended posts!

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How To Tailor Your Social Media Posts to Suit Each Platform

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So you want to cross-post your content, but, being the smart social media manager that you are, you don’t want to publish an identical post across all your social media platforms? Good for you! You’ve already learned the most important lesson: there’s no such thing as a cookie-cutter approach to social media. There are, however, some tricks and guidelines you can use to make managing multiple platforms easier and save yourself a lot of time. Everypost, a mobile app designed for managing multiple social media platforms in once place, is a useful tool that lets you cross-post and schedule content in advance, but still allows you to customize your posts to suit each platform so you’re not blasting out identical materials across all channels. But let’s take it one step further and examine just how you can tailor that post to fit the individual platforms.

Let’s say you want to share a blog article:

platform

The above post is pretty adequate, but frankly it lacks pizzazz. Let’s look at how we can spice it up and tailor it to suit each platform.

Facebook

To begin, there’s no need for hashtags — these are virtually useless on Facebook. In fact, using them signals to your audience that either you don’t know the proper language of the platform or that you’re posting the same content to multiple networks.

Next, let’s evaluate the tone: Facebook does well with content that’s a bit more informal, personal, or fun. It’s okay to be irreverent or humorous.

You also want to make sure you’re publishing content that includes visual or multimedia material (In this case, we’re sharing a link so that’s irrelevant, but it’s a good thing to keep in mind in general).

And then finally, try to use wording that encourages readers both to click, and to share. Useful content is shareable content, so for this example we’re good because the material we’re sharing fits that requirement.

Now let’s see what the revised post looks like when tailored for Facebook:

platform

Twitter

This is where you should be using hashtags.

Twitter’s tone is moderately more professional, though it can still be informal, and humor is okay if it fits your brand. Oftentimes because of the 140-character restriction Twitter content ends up being more matter-of-fact simply because there’s not room for flowery language or excess wording.

Again, focus on useful content: relevant articles and special interest pieces are always good. Focus on things that your audience will want to read just from learning what the subject is (and then retweet).

Make sure to avoid, however, an overly-official, reporterly tone. It’s not enticing to your followers. Think about shareability — what can you say about the video that encourages people to pass it along or repost it? Remember your goal is to get clicks on your links, so peake their interest. Using questions is a good way to do this.

Let’s have a look at that same post when it’s been customized for Twitter:

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Google+

Google+ is another platform in which hashtags are appropriate, though it’s best to limit them to 2 or at most 3 per post.

Also, similarly to on Twitter, the tone is fairly professional, since the network is used much less for socializing. Your content can still be informal, but here even more so than on Facebook and Twitter, the focus is on useful, relevant content. As with Facebook, articles, multimedia material and visual content all do well.

In addition to sharing useful content, Google+ is a great platform for spurring conversations. When writing your posts, think about what you can say that will add a bit more to your post than just the title of the article, and how you can get the discussion started. Make sure you’re not just sharing content without any commentary — you want to encourage clicks and +1s. As on Facebook and Twitter, think about how to engage readers and compel them to click, share, comment, or +1. Particularly on Google+ and Facebook, it’s important to show your human side–people will respond if they feel they can relate to you.

And now let’s see how that post looks when re-crafted for Google+:

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It doesn’t take an expert to recognize that these three new posts are far superior to the original version. And they’ll do better on their respective networks, too, because they were written with each audience in mind.

But above all, remember: your goal should always be to publish content that is useful to and shareable for your audience.

For the purposes of this blog article, we’ve decided to focus on posting to Facebook, Twitter, and Google+ –the big 3– but when cross-posting with Everypost you can also tailor your posts to suit the different styles of Pinterest, LinkedIn, Tumblr, Dropbox, and even for sharing via email.

Have any platform-specific tips we’ve left out? Share them with us in the comments!

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10 Free Image Sources For Your Content Marketing

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In any social media campaign, images are crucial in creating compelling and engaging posts. However, finding images for your next campaign is not as simple as a quick Google image search. In fact, finding free, high quality images online can be one of the most difficult tasks for a startup—as most online images are copyright protected and accompanied by a plethora of legal issues.

To make things easier, we’ve compiled a list of websites that provide free images that will help you enhance your social media campaign without any fuss. These free image sources offer basic stock photos and/or more artistic photos, depending on the campaign you’re running.  We’ve broken them up by those criteria to help you find what you need for your networks.

Basic stock photo sites

1. Free Digital Photos: Exactly what it sounds like…Free Digital Photos is a database containing a wide variety of photo categories. No registration required; all that is needed is an attribution to the photographer.

2. Stockvault: Stockvault is a stock photo sharing website where photographers, students, and designers can post their pictures to share with each other for free. Search among a wide variety of good quality pictures, no registration required.

3. Dreamstime: Dreamstime features a large free image section, updated often. Dreamstime also has a large selection of free web design graphics and icons.

4. Free Photos Bank: Free Photos Bank is a site really great for image search, with multiple ways to navigate the site and a wide variety of photo categories. No login or registration required.

5. ImageInject: ImageInject is a free WordPress plugin that allows you to easily insert free creative commons pictures into your WordPress posts. The database contains thousands of pictures that can then quickly be attached to a blog post—including all required attribution links next to the image.

High quality, artistic photography

6. Unsplash: Unsplash provides 10 high quality, high resolution photos every 10 days, all licensed under Creative Commons Zero, meaning the photos can be used for whatever you want.

7. Little Visuals: Subscribe to Little Visuals and receive 7 original, high-resolution, creative commons photos sent to your email inbox every 7 days.

8. Superfamous Studios: Find the stunning nature photography of Dutch designer Folkert Gorter, available for free and commercial use, but attribution is required.

9. Picjumbo: Search through a wide variety of high quality, full resolution free photos, updated daily, with easy to navigate categories.

10. OpenClipart: If you’re looking for Clipart, OpenClipart has a great selection of high quality and royalty free Clipart.

Any others you prefer to use? Leave them in the comments!

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Introducing Everypost 2.6 – Unlimited Social Media Posting On The Go

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The new iOS version of Everypost is now available in the App Store! We’ve expanded our mobile app to give you the most complete and easy way to manage your social media posting on-the-go. With this update, we’re also very excited to introduce our new Pro Plan, which allows you to now enjoy:

  • Unlimited Post Scheduling – Schedule as many tweets, Facebook posts, and messages on other social networks as you wish in advance.

  • Unlimited Social Profile Changes – Switch between your different social network profiles as often as you’d like; including Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr and Company Pages.

  • Early Access to Upcoming Premium Features

Upon downloading Everypost 2.6 for iOS, we’re offering a free 30 day trial to our new Pro Plan and the opportunity to try out these exciting new features. Don’t worry, we still have our free version; however, the Everypost Pro Plan offers a few more features for you to enjoy.

You can download the new version of Everypost for free in the App Store. Our Pro Plan starts at $9.99/month ($99.99/year) after the free trial.

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As always, thank you for being an Everypost fan! Let us know what you think by following us and sending us your thoughts on Twitter @everypost, we’d love to hear from you!

4 Quick Ways to Create More Visual Content using Everypost

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Social media posts with visual content receive 120% to 180% more engagement than text-only posts, and nearly every social network has updated its layout to appear more visually-oriented. Of course, many of us have yet to incorporate visuals because we think that it is too time-consuming or that our design skills aren’t up to par. However, visual content creation tools are making it easier than ever for anyone to create engaging visual content and Everypost is making it easier for you to share that content. Here are a few quick ways you can start creating more visual content using the Everypost app:

1. Create Pins

Over 80% of pins on Pinterest are actually re-pins, which means there’s a lot of potential for pinning original content and receiving notice for it.

With Everypost you can pin images from Flickr, your photo library, or take photos from within the app and apply fun filters to stand out on Pinterest. Link these pins back to your website or relevant content and you can easily boost your referral traffic from the most popular social network for visual content.

2. Customize Your Cross-Posts

Visual content is reigning king on nearly every social network and there’s no harm in cross-posting your images or videos if you have the ability to customize the content before posting.

With Everypost you can post to as many of your social pages as you wish and customize the content before posting by swiping left and right, so you’re not publishing the exact same post on every network. You can add or remove hashtags, @ mentions, and more for each social network. Everypost is the only application with this customization feature, so take advantage!

3. Jazz up your Facebook Feed

According to Facebook, the most engaging Page posts are “short, original, benefit the person viewing the content and connect to your objectives and identity.” They have also identified photos and videos, particularly “bright, colorful images depicting human interaction” as the most successful types of posts on the social network.

As a mobile application, Everypost is perfect for creating short posts with limited text and easily attaching photo or video content to share with your fans and boost engagement for your Facebook page.

4. Take Advantage of Twitter’s Redesign

It’s time to start incorporating more photos in your tweets. Twitter’s recent redesign, which shifts the focus of the platform from text-based to visual, means your brand can stand out in the sea of text-only tweets by sharing more photos and videos.

One of the biggest advantages of using Everypost for Twitter is that you don’t have to worry about counting characters, modifying, or shortening your post just to include an image. With Everypost you can type as many characters as you wish (up to 1000!), attach an image or photo, and your followers will still be able to view the entire post.

Visual content can help build engagement and grow your online presence, especially if you start sharing your photos and videos on multiple social networks. Check out this post for tips on how to take better photos with your mobile device, and start posting today!

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