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6 Ways to Boost Your Blog’s Visibility with Everypost

Blogging is one of the best ways to share the knowledge you have in your industry and increase brand awareness. Before beginning a personal or company blog, you should consider what the goals of your blog are and how you plan to spread the word about your posts once you begin writing.

Even if you already have an established blog, it is always beneficial to increase your blog’s presence in the online space.

6 Ways to Boost Your Blog's Visibility with Everypost

Search engine visibility is one of the main ways to attract readers to your blog. However, Google continues to implement algorithm changes that make it increasingly difficult to use shortcuts such as short-term link-building to gain visibility. Search engine visibility is now more dependent on human signals such as social media presence, readership, recommendations/likes, and social interactions to determine how content is ranked in the Google result pages.

With fewer shortcuts to increasing your blog’s visibility, Everypost can help you raise awareness about your blog in the online space and attract more readers and interactions with your content with powerful posting features.

Here are 6 ways to increase your blog’s visibility with Everypost.

Get on Google+

In a recent study by Moz on the correlation between Google +1s and the highest rankings research, they found a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. So what does this Google +1 correlation have to do with your blog?

To put it simply, if you don’t have a Google+ account yet to share your blog’s content, you should get an account set up now. This should be one of the first things to do if you want to increase your blog’s visibility in search results. Create a page, start building a following, link your blog in the “About” section, and mostly important – share your blog posts publicly on your Google+ page.

You can use Everypost to simultaneously push your content onto Google+ (both personal and business pages). Everypost is one of the only social media apps that allows you to post content on multiple networks including both personal and business Google+ accounts so you can effortlessly start building out your Google+ pages and increasing social traffic to your blog.

Add Trending Hashtags

When posting anything about your blog on social media, set a realistic goal of using 2-3 hashtags per post. By taking advantage of trending hashtags that are pertinent to your content, you can also gain additional followers and generate additional interest in your posts.

After writing out your post in Everypost, you can tap the “#” button and view which hashtags are trending at the moment. This allows you to easily add any hashtags that are relevant to your content, without having to research what’s trending or visit the Twitter homepage and reach larger audiences.

Optimize Your Content for each Social Network

Traditional social media posting applications like Buffer App and Hootsuite only allow you to send the same message across your social networks. This means you run the risk of boring your followers who follow you on multiple social networks by sharing the same exact post about your blog across all platforms.

Rather than announce your latest blog post in the same format everywhere, you can customize your post to fit each social network before posting with Everypost. You can type out a post, then with a simply swipe left and right, add relevant hashtags, Twitter handles, photos, videos, etc. to fit each of your social networks. With Everypost’s post-by-post control you can better capture your followers attention so they are more likely to click your posts and read your blog.

Schedule & Reshare Past Posts

When you start blogging on a regular basis, you suddenly realize you’ve managed to amass 50, 100, even 200 posts. These posts took a lot of effort and contain a lot of valuable information, so why not reshare them? Resharing your past blog posts allows you to receive the highest return for your hard work and get your content out to larger audiences or those who may have missed it the first time.

The trick to resharing your past posts is repurposing your previous messages so the content looks fresh and appealing. With the release of Everypost 2.5, you can schedule posts featuring your past content to push out on your social media pages as often as you wish. The best part is, you can customize these posts to fit each social network. Consider resharing evergreen content, or your content that is not tied to a specific date or time. If you reshare content that isn’t “news”, you have a better chance of gaining continuous traffic and links back to your blog and in return, better search engine rankings.

Ask Your Audience

Asking your audience about the type of content they’d like to see is a great way to improve the type of blog posts you are producing and make it more appealing to your followers. You can ask your followers on social media for blog post ideas using Everypost by scheduling questions or asking questions while you’re on-the-go. Sometimes the best ideas and brainstorming happens when we are in commute or waiting in line, and with Everypost you can share your blog topic ideas with your audience, pose questions, and receive immediate feedback so you can decide whether or not to move forward with an idea.

Asking questions or performing polls, and then acting on those answers will allow you to gain the maximum return on your blog-writing efforts and put out content your audience is actually interested in.

Everypost for Tumblr

On a final note, you can also use Everypost for your Tumblr blogging efforts. Everypost allows cross-posting your Tumblr blog posts with all of your other social media pages, which gives your Tumblr blog maximum visibility in search results. You can write your Tumblr blog posts on-the-go, schedule blog posts, and even choose which of your multiple Tumblr blogs you’d like to post your content to.

Do you use Everypost for your blogging efforts? How has it helped increase your blog’s visibility? Share with us in the comments!


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A Small Business Guide to Sponsored Content

small business guide to sponsored content

Sponsored content is, as far as digital marketing goes, one of the newer trends to hit the online media world. While sponsored content itself is not a new idea (e.g., infomercials, magazine “special advertising sections,” even arguably the Sistine Chapel), its use in the digital sphere is relatively recent. That means that there is simultaneously more possibility for it to succeed but also less data on what works and what doesn’t. The idea behind sponsored content, also known as native advertising, is that it can be hyper-targeted because it is integrated with Internet content related to the product, brand, or business that is being marketed. Thus, the reasoning goes, those ingesting such Internet content are much more likely to find the sponsored content linked to it to be relevant to them. Makes sense, right? But does it actually work? Let’s investigate.

By looking at real-life examples of effective sponsored content, we’ve compiled a comprehensive guide for your small business’s digital marketing strategy.

There are three main types of sponsored content:

1. Content that mimics journalistic content

This is content that is aware of its surroundings and does its best to blend in. Think about the videos GoPro publishes on YouTube. It’s all shot on a GoPro so it promotes the brand, but the videos are also interesting in their own right. Viewers know they’re watching an ad for GoPro but they don’t mind because they are interested in what the video has to offer. Another example of sponsored content mimicking journalistic content is when companies publish a story about their roots or their inner workings. This kind of content recognizes that the reader doesn’t want to be fed pure publicity materials, so it creates something of interest or value for them to consume and laces it with their branding. Giving consumers this window into your company makes them feel more connected to your product and therefore generates more brand loyalty.

Some ways you can do this is by publishing entertaining updates about what’s going on in your offices in the form of blog articles, short videos, or photos, and by featuring your employees and showing images of the workspace on your company’s social media profiles. You can also generate some media hits by pitching stories that give insight into your small business but that are also useful, informative, or intriguing.

2. Feed-embedded content

Examples:

  • Facebook sponsored posts

  • Twitter promoted tweets or accounts

Feed-embeded content is perfect for mobile: Generation Y and Z are almost all-mobile, all the time. On the mobile web, banner ads aren’t effective, and the vast majority of mobile Internet users are accessing the web via apps rather than browsers anyhow. So how do you reach them?

The answer is through feed-embedded content. They are already scrolling through their Facebook newsfeed or Twitter new tweets; if you can integrate appealing content right into where they’re already looking you have a better chance of catching their eye. But be warned: the digital natives are much more savvy to advertising tricks than previous generations, so you’ll have to make sure your content is interesting to them or they’ll skim right past it and ignore it (and possibly even decide they think less of your brand while they’re at it). With the plethora of new tweets, posts, photos, videos and messages they are receiving every minute, it becomes all the more important that your content be more than just your company slogan or a promotional sentence. Share a link that would be of interest to your audience, write and share a blog article you know they will find useful, or publish real-time updates about breaking news that is related to your industry. Remember that (as long the content remains relevant to your business) because your company is the one publishing it, your brand is already integrated the post or tweet without your even trying.

3. A combination of the two

When journalistic content and feed-embedded content are combined in just the right way, the result is significantly more effective than one or the other employed independently. When sponsored content is done well, it is effective because of two reasons: it’s not purely promotional and it fits seamlessly into the page amongst the content already published on the site. Take a look at MINI’s BuzzFeed campaign surrounding their catch-phrase, “Not normal.” The brand sponsored lists of unusual phenomena that were appealing to readers regardless of their being related to MINI or not, such as “10 Not Normal Phenomena That Actually Exist.” The campaign generated a million engagements, two-thirds of which came from social shares. Granted, though BuzzFeed is not a realistic outlet for the budget of a small business, with sponsored content starting at $50,000, there is nonetheless an important takeaway: sponsored content must have intrinsic value in order to be effective and most importantly shareable, and it must integrate smoothly into the site in which it is displayed in order to attract clicks.

What strategies does your small business employ for the most effective sponsored content? Let us know in the comments if you have any additional tips or tricks that we’ve left out!

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5 Things to Ask Yourself as Publisher of Apple Watch Apps

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The sales figure for Apple Watch has been predicted around 36 million within the first year itself and industry experts believe Apple Watch will play a key role in the app ecosystem and user’s life. Naturally developers and businesses are keen to capitalize on it. The Apple Watch as it is being seen from the trends may be the forerunner in the wearable market and can transform the way wearable apps are developed and addressed. But how these apps can boost downloads that still remained the principal focus area for the marketers.

As far as offering potential for the brands and creating experiences for the users are concerned, Apple watch is way ahead of its competitors and really makes users interact with the apps in innovative ways. Question remains, how to take advantage of this platform and offer apps that can create app experience for more meaningful results. Here we introduce a few considerations that you need to check as a publisher and developer of Apple Watch apps.

  1. App visibility in Glancesand actionable appeal

Glances refer to screens on watch displaying snippets of app information offering quick actionable information at a glance. Does your app takes advantage of this ‘Glances’feature and in viewable at a glance? That is big consideration if you want to increase visibility and increase user engagement. Watch screen is smaller and generally people are less habituated to give their attention to it any longer than few seconds from time to time. So, your app needs to communicate within just few flickering seconds of user’s glance.

  • The feature referred as ‘Glances’is particularly relevant for apps that we check constantly from time to time. Apps like social media apps, dating apps, apps for weather, stock market apps, entertainment apps, etc. need to use this feature most.
  • For app marketers adding more control can easily be done by tailoring the ‘call to action’buttons like ‘dismiss’, ‘add to wishlist’, ‘remind me later’etc.
  • This also gives scope to analyze the notifications and their effects in engaging users.
  1. Shaping personal engagement with the user

Apple Watch is more personalized a device than iPhones and the apps here demand to create more personal experience for the users. The space is very limited and if you cannot strike a personal chord there is enough reason that you will be replaced by another similar type of app with more personally touching attributes. How to deliver such user engagement on a personal level? Here are some solutions.

  • Instead of offering just push messages that are generic and impersonal in nature, you should offer them push messages that are dynamic in nature contextual to their life situations.
  • When looking at a ticket booking or travel app it should offer me push messages in context to my search, local information and the time and place I’m in.
  1. Relevant and actionable notification

Apple Watch app marketers must take heed to the fact that they cannot decide whether the notification content will be shown for the app version on watch or over iPhone. As they do not have any control on this aspect you have to make other things to perfect to make notifications work in your favor. Watch is a very personalized device and without making your app appealing enough the users will give no attention to your app.

  • Work rigorously for making push messages more personalized.  These push messages should create an impression that you sensed the vibe and user wants before even he is completely aware.
  • Various studies indicate that app users are not antipathetic to push notifications, rather they are happily used to it.
  • Apps with active push notifications enjoy far higher user engagement and retention than apps without active push notification.
  • Make your notifications simple and quickly and easily actionable with short options like a ‘yes’, ‘no’, ‘later’or similar short and simple response.
  • Studies indicate that only a very measure percentage of users respond to non-segmented and generic push messages. On the other hand personalized, contextual and user specific push messages enjoy far higher response.
  1. Continuity with mobile app

Watch apps in their present avatar still serve as companions to mobile apps which play bigger role in user engagement and interactions. Most watch apps are basically extensions of their bigger mobile counterparts. Don’t forget that Watch apps are intended to be companions to the phone app, where different interactions occur. For example take any fitness app or activity tracker that offers glanceable display containing information such as your running speed, distance covered, calorie spent, etc. But for setting the app to track your activities you need to begin with the mobile app. Watch apps are still mostly companion apps and more intuitively and usefully this companionship is established better your app garners user appreciation.

  • To feel the loopholes and problems in app compatibility and companionship you can make use of analytics to analyse app usage data on both mobile and watch version of the apps.
  •  Assessing the impact of apps interface on wearable devices and mobile with a cross platform as well as cross device approach is extremely crucial to your success.
  1. App usefulness and reaction to push messages

Finally, creating a meaningful watch app experience with your app interface is what is most important. This cannot be done without taking user feedback and using this feedback as accurately as possible for the marketing of the app. Feedback and user data finally enables app marketers to understand the watch app impact on their overall marketing and branding strategy. To judge the usefulness and your reaction to app push messages following aspects are important.

  • For how long users are using the watch app and whether the app is being displayed properly is important for judging usability score.
  • The volume of active users and the growth of user base is another assessment factor.
  • The display of personalized push messages simultaneously on both user’s phone and watch is another important factor to look for.
  • The impact of personalized messages in converting business or enhancing activity is also crucial element to assess.
  • Comparative user data between user interactions on smartphone and watch will give you right insights concerning how to address each platform separately and in unison.

Conclusion

Watch apps are quintessentially extension of mobile apps but being displayed on more personal devices like watch it demands more engaging and contextual personal touch to win the users. Apple Watch unlike many other wearable platforms took off rather with a solid sales boom and this is the right time to capitalize on this lucrative platform with more creative business focus.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing iPhone mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

Bolstering Consumer Engagement with Social Media

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In today’s business environment, marketing officers have probably realized that social media comes with a lot of potential. Social media is one of the best ways of bolstering customer retention. From Instagram, Facebook to Twitter, organizations are being dissected and discussed more than any other time. Stories on various companies are also being shared, inverted, subverted and even taken out of proportion.

Before you can make the most of social media to harness consumer engagement, know that customers are the ones driving the brand or company messaging. Sales and consumer prospects are engaging with brands in all sorts of ways since the economy today is very interactive. It’s also important to note modern customers are highly empowered and expect companies and brands to get them the service or goods they want, the way they want them.

Social ears

It’s believed before buyers contact a salesperson they are about 70 percent through with the purchasing process. Ensuring these open gaps are filled to make the most of the process of sales is now critical for every marketer. Having your social ears or engaging in active listening socially is very critical.

Salespersons are also realizing how contextual information is significant and a very important driver; sales have been found to ignore leads given by marketing departments. Making lists and using social media allows every marketer to be able to monitor in an active way the social landscape as it stands for specific behaviors. Marketing departments within corporate training companies can offer visibility to salespeople through valuable pieces of information. If used proactively they’ll ensure all gaps within the sales process have been filled. Marketing automation software can help with this.

Market salespeople as well

Whether it’s on social media or offline, customers and potential buyers always like building relationships with real people than building ties with brands. Trust is very important and always a critical factor; if used well it can easily bolster consumer engagement on social media. One way this can be done is ensuring all the representatives of the company are elevated and marketed on social media. Positioning them on social media increases their engagement as employees and exposure and will in the long run generate wonderful opportunities and new leads.

Social triggers need to be identified

Social listening allows marketers to be very flexible at identifying triggers on the social media. Trigger events to be identified can be a Facebook post or Tweet to the effect that a competitor has adopted new e-learning methods and what that means for your efforts or an announcement on LinkedIn about changes in the management of a competitor’s organization or new customer case study posted on social media. Learning to explore social media to recognize, find and act on any possible social trigger easily helps the sales team to get ahead of the competitor and reach a prospect fast.

Listen to customers

Listening to customers is very effective as they will remain engaged and as such ensure your company remains their number one service or product provider. It also makes them loyal and they can even take the bar higher by remaining advocates of the company.

Social media means getting personal

As already mentioned people build relationship with real people easily and fast. It’s critical for a brand to maximize on customer engagement by nurturing prospects on social media as people rather than taking them as anonymous transactions without stories. For instance, studies indicate 58 percent of social media consumers posting on a negative customer experience will not get a reply from the brand they have a problem with. This could cost a company some revenue and damage its reputation.

No matter your industry, consider social media as a great way to bolster engagement with your consumers and customers.

How to Perfect Your Social Profiles (Infographic)

This is a guest post by Ivan Serrano, an infographic designer and web journalist from Northwest California.

You’ve spent the day creating, posting and re-posting a clever tagline for your company on all of your social media websites, from Facebook to Twitter to Instagram to Google Plus, and now you’re waiting patiently for followers to multiply. Followers are coming, but they’re coming slowly. Turns out, the work isn’t done yet. There’s always something more you can be doing to jazz up your pages. Every social media site has its own personality, and it’s important not to assume that you can get away with posting the same thing on each one. Instead, you should take time to learn the differences between them, and know the right etiquette for each website you’re using. Once you get these simple steps down, you’ll find that instead of waiting for followers to catch on, you’ll be scrambling to keep up with them.

Here’s an illustrated guide on how to perfect each of your social profiles. (Click Image to Enlarge)

Perfecting Your Social Profiles Infographic

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Image Search Engines: Pinterest Takes on Google (Infographic)

Pinterest and Google are battling it out to become the ultimate image search engine. While Google remains the king of image results based on the literal intent of a search, Pinterest is doing a much better job at solving the biggest problem with search engines right now, which is content discovery. By offering more intuitive image results that go beyond literal keywords or search terms, users are flocking to Pinterest to find images.

Pinterest may not be replacing Google anytime soon, but the platform is becoming a true search alternative to the giant. When you search on Pinterest, descriptive visual guides and refined search options will help you sort through the endless stream of images, and discover new, interesting content. Here are some of the key tools that set Pinterest image search apart from Google.

image search

5 Uncommon Content Types to Boost Your Website Traffic

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When it comes to SEO these days, we know that strong and shareable content is king. A website that has content that people want to view and share will show up higher in search engines, making your site more popular. But did you know that there are also uncommon content types that can help raise the ranking of your website? Besides having text and images, the following content types can attract viewers to your site, raising its authority on Google.  So if you have really strong shareable content, try adding in a few of the following to get even more views.

1. Memes

An Internet meme can take many forms from text to images to videos, but they go viral pretty quickly as they are short, digestible, and oftentimes entertaining.  Adding an already trending meme into your blog post or website content can lighten the mood, giving readers a break from text.  You can even create your own using Imgflip or Meme Generator.

2. GIFs

GIFs are image formats that allow for animation and look like a looped video.  Often times you see them with hilarious captions.  Often times posted on multiple social networks, these content type (like memes) goes viral very quickly.  You can make your own using GIFMaker.me or take a trending GIF and add your own caption for your website.

puppy

3. Slides

When you think of PPT, you probably think back to presenting a paper in college, but slides are actually a really useful and unique way to share ideas.  Instead of putting in a photo collage, you could make a slide presentation, allowing room to explain each image.  Prezi and SlideShare are amazing tools that allow you to make really unique presentations that can spice up chunky text.

4. Podcasts

Instead of writing something, why not say it?  By putting your content into the format of a podcast, your users or customers can download it and take your information to go.  They can listen to you while they’re walking to work or on public transport instead of finding time to read in front of their computer or tablet.  Use a Podcast Generator to easily convert your content.

5. Animated Videos

We love videos.  It’s really appealing to watch a concept unfold rather than to just read it.  Having video content on your site really boosts SEO, so try to mix in video and content evenly.  Websites like Wideo allow you to make a short animated video for free to illuminate concepts or blog posts.

These five uncommon content types help your potential customers or current users digest your information in a nice and easy way.  By sprinkling in multiple forms of content, your site is sure to rank higher on search engines and attract recurring views.

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4 Quick Ways to Create More Visual Content using Everypost

visual content

Social media posts with visual content receive 120% to 180% more engagement than text-only posts, and nearly every social network has updated its layout to appear more visually-oriented. Of course, many of us have yet to incorporate visuals because we think that it is too time-consuming or that our design skills aren’t up to par. However, visual content creation tools are making it easier than ever for anyone to create engaging visual content and Everypost is making it easier for you to share that content. Here are a few quick ways you can start creating more visual content using the Everypost app:

1. Create Pins

Over 80% of pins on Pinterest are actually re-pins, which means there’s a lot of potential for pinning original content and receiving notice for it.

With Everypost you can pin images from Flickr, your photo library, or take photos from within the app and apply fun filters to stand out on Pinterest. Link these pins back to your website or relevant content and you can easily boost your referral traffic from the most popular social network for visual content.

2. Customize Your Cross-Posts

Visual content is reigning king on nearly every social network and there’s no harm in cross-posting your images or videos if you have the ability to customize the content before posting.

With Everypost you can post to as many of your social pages as you wish and customize the content before posting by swiping left and right, so you’re not publishing the exact same post on every network. You can add or remove hashtags, @ mentions, and more for each social network. Everypost is the only application with this customization feature, so take advantage!

3. Jazz up your Facebook Feed

According to Facebook, the most engaging Page posts are “short, original, benefit the person viewing the content and connect to your objectives and identity.” They have also identified photos and videos, particularly “bright, colorful images depicting human interaction” as the most successful types of posts on the social network.

As a mobile application, Everypost is perfect for creating short posts with limited text and easily attaching photo or video content to share with your fans and boost engagement for your Facebook page.

4. Take Advantage of Twitter’s Redesign

It’s time to start incorporating more photos in your tweets. Twitter’s recent redesign, which shifts the focus of the platform from text-based to visual, means your brand can stand out in the sea of text-only tweets by sharing more photos and videos.

One of the biggest advantages of using Everypost for Twitter is that you don’t have to worry about counting characters, modifying, or shortening your post just to include an image. With Everypost you can type as many characters as you wish (up to 1000!), attach an image or photo, and your followers will still be able to view the entire post.

Visual content can help build engagement and grow your online presence, especially if you start sharing your photos and videos on multiple social networks. Check out this post for tips on how to take better photos with your mobile device, and start posting today!

Download Everypost for iOS and Android

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How to Use GIFs to Enhance Your Visual Content Marketing Strategy

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Last month, Twitter announced support for animated GIFs on the platform, both on its web version (twitter.com) and on mobile (Android & iPhone). Twitter’s announcement added them to the ranks of Pinterest and Tumblr, both of which already allow for GIF files. But most importantly, it highlights an exciting new possibility for visual content marketing.

Visual content is an important part of any brand’s social media presence. The human brain processes visuals 60,000 times faster than it can process text, so it’s no wonder that a picture is worth a thousand words — in fact, it’s worth 60 thousand! And a GIF does that even more so, by combining several pictures into one short video.

As Joe Puglisi, Senior Creative Strategist at Buzzfeed, says,

“GIFs are a mini-vehicle for storytelling, capturing emotions, and communicating them in a concise way that words and pictures alone cannot.”

When it comes to your marketing campaign, GIFs are an important weapon in your visual content armory that you should definitely be taking advantage of. The short-form, moving imagery characteristic of GIFs can communicate information in a uniquely clear and succinct manner. Additionally, they are fantastic for conveying concepts to a multilingual audience without requiring any translation whatsoever.

Though the rest of the internet tends to use GIFs for sharing entertaining looped videos and animations such as this one:

fabulous-kid-bathroom

For marketers there is a large and often-untapped potential in using GIFs to bolster your brand online. This email newsletter from the popular retail company Anthropology is a great example of a GIF being employed in a more productive, but no less fun, way:

anthropologie-animated-creative-email-marketing-campaign-pinterest

When using GIFs for marketing, there are a few things you should keep in mind:

1. GIFs should be used in moderation. Going GIF-happy and overdoing it will actually have the opposite effect of the one you desire, and can make your page feel overwhelming to visitors. In this case, there is such a thing as too much of a good thing.

2. Keep it useful. GIFs that function as how-tos, product demos, or instructional guides are a great way to convey a lot of information efficiently, and can be even better than blog articles or long-form social media posts. Check out this GIF that shows how to make an earbud holder out of two clothespins:

ezgif.com-gif-maker (1)

In just a matter of seconds, the above GIF is able to convey a complete instructional how-to that would require at least a half-page of text if written out. What’s more, the GIF version is much more visually appealing, memorable, useful and therefore shareable.

3. Don’t forfeit quality. Just because you are using a GIF, it doesn’t mean your graphic design or images should be any less crisp, well-designed or beautiful. Using low-resolution or poor-quality GIFs can cheapen your brand’s image and undermine your company’s professionalism.

Now that you know the basics of marketing with GIFs, you’re ready to start making your own.

Here are our recommendations for the best tools to create your very own GIFs:

1. GIF Brewery: This Mac-only app can be found in the Mac App Store and will set you back $5, but if you plan to use GIFs fairly often in your marketing campaign, it’s definitely worth it. GIF Brewery allows you to take a video file from your computer and convert it into a GIF, with options to select which part of the video you want to include in your GIF, how large you want the image to be, shrink the file size by reducing the number of colors and frame count, to add text, and a number of other useful features for generating quality GIFs.

2. Recordit: This free software lets you take screencasts from your computer screen. It is perfect for generating instructional GIFs, and even lets you select which part of the screen you want to include in your GIF. It’s well-designed and easy-to-use.

3. Party Party: This iOS app was designed by the bloggers behind A Beautiful Mess, so it specifically caters to creating great visual content. You can easily make GIFs in the form of stop-motion videos from your phone and add a variety of filters, frames, and effects. Check out their description of what the app does for a full list of features. Creating GIFs is one of many great visual-related things it does, but even if you’re just going to make GIFs it’s definitely a worthwhile use of the 99 pennies the app will cost you.

So there you have it! You’re all set to start using GIFs in your businesses marketing campaign — from creating high-quality GIFs yourself to using them to the greatest effect, you can take your visuals to the next level with these eye-catching animations.

Sources:

LifeHacker

Fast Company

Business2Community

SignalInc.com

Whatshouldwecallme

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Fishing for Clicks: A Guide to Catchy Titles

A Guide to Catchy Titles -- Everypost blog

When we read a title, we gather information on what the article will be about. That’s the purpose of them. But we’re also getting more information that we realize. A clever, well-written title clues-in a potential reader that article that follows will also be clever and well-written. A boring, standard-sounding title suggests that the article it describes will be equally uninteresting and have little new insight to share. We’ve come up with a list of helpful techniques you can employ to bait your titles and catch some extra readers.

Everyone appreciates a good pun.

Without a pun: “Use Social Selling in Place of Cold Calling”
With: “The Cure For The Common Cold Call Is Social Selling

See the difference? The first title is pretty snooze-worthy. Sure, it gets the same point across, but when presented with both those options, almost anyone would click on the latter over the former. The reason is that the second article just sounds more interesting, plain and simple.

Ask a question.

Are You Missing These 3 Social Media Opportunities?

You can hook potential readers by asking them questions they either relate to or realize they want to know the answer to. In the case of the above, the potential reader stops skimming titles for a moment and wonders, “Wait, am I?” and then, “What are those three social media opportunities I might be missing?” Click. And just like that, you’ve got a bite.

Use literary devices.

Take a walk down memory lane, all the way back to your elementary school Reading class. Do you remember learning about the different literary devices writers use? We’ll give you a hint, in case it was more than three decades ago: metaphor, alliteration, rhyme… Starting to sound familiar? Those are three great ways to bait your title and catch some clicks. Here are some examples:

  • Metaphor

Plain Title: “The 5 Types of Content Curation Marketers Should Use”
With a metaphor:  “The 5 Course Content Curation Menu You Should Serve

  • Alliteration

Plain Title: “Start Writing Your New Blog”
With alliteration (and a question): “Are You Suffering From Beginner Blogger’s Block?

(now say that five times fast!)

  • Rhyme

Plain Title: “Improve Your LinkedIn Profile”
With a rhyme: “Change Your LinkedIn From a Resume to a Reputation Destination

Do you see how each of these three devices makes what are otherwise-basic articles sound much more appealing? None of them is really saying anything different from the Plain Titles, but whereas a potential-reader probably wouldn’t be interested enough to click on the Plain version if they weren’t already looking for an article on that topic, the improved titles might actually catch readers who weren’t even looking to read an article on that topic.

Disrupt a cliché.

Example: “With (Twitter) Power Comes Great Responsibility

As we said earlier, when readers appreciate your title’s cleverness, they’re much more likely to click on your article and at the very least begin reading it. Interrupting clichés like this one, in which “Twitter” has been inserted into a well-known Spiderman quotation, “With great power comes great responsibility,” serves two purposes: it makes the potential-reader smile, and it also gives him or her a clear idea of what the article is about in very few words because the quote has a meaning in and of itself that aligns with what the article to follow will go into.

In order to use this technique for your own titles, think about famous movie lines, historical quotes, common expressions, or clichéd sayings that might relate to your article’s topic. But if you can’t think of anything off the top of your head after more than a few minutes, move on and use another one of the techniques outlined in this article — you’ll undermine the click-appeal of your title if the device feels forced.

Spice it up.

This is perhaps the most straightforward of ways to make your title more clickable: just give it some pizazz. If you’re writing an article on how to be a better personal blogger, why not title it “Become the Lionel Messi of Personal Blogging” rather than something like “How To Be the Best Personal Blogger.” The first title is essentially saying the same thing as the second, but it does so in a much more interesting way. Just be prepared to include a sentence or two in the body of your article that explains why you’re talking about Lionel Messi in an article about personal blogging techniques.

Give them what they want.

Example:  “10 Free Contract Templates for Web Designers

Granted, the title above isn’t the most exciting, but it is straightforward. A web designer looking for the best free contract templates will appreciate that they’ve been able to find an article outlining 10 different options for great templates.

The trick, however, is to know when your post is suited only to one specific audience who is looking to answer one specific question, or when the article could appeal to a wider audience. In the case of the former, your title will be more clickable by making it clear that you’re delivering them exactly what they’re looking for. Whereas in the case of the latter, a straightforward title can take you out of the game by suggesting a boring, standard-run-of-the-mill-type article to follow. Make sure to use your judgement in determining which of these two types of audiences (specific or broad) your article is meant for.

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