Almost everything now has a social media presence. People turn to social media for any suggestion, question, query and solution. Already social media reviews garner more business conversion than other channels. Naturally, companies need to focus more on perfecting their practices, posts and branding strategy on social platforms. Let us help you in this regard with 6 social media marketing practices you should engage with.
1. Choosing the right platform
Social media engagement and activities take a hell lot of time and startups often feel it incredibly difficult to remain active regularly and frequently. Moreover, there are a plethora of channels and you often find it confusing as for where to focus on and which media to give most priority. So, the bottom-line is you need to select a few platforms that are most effective for your social marketing strategy. By choosing 3 of 4 platforms you can narrow down the field as per your need and can actually concentrate on the platforms to get better traction.
Let’s look at some must do platforms.
Being the largest and most attended platform by the vast majority of people no business can shy away from it. Try to build a community based on your target audience. Creating the right friends is the key as this will save you from the waste of time and energy and ensure better traction. Create a Facebook business page and give admin role to two or three people in your company. Now, every admin follows a posting schedule and type of posts and interactions. Make the entire effort concerted and consistent to allow the brand more prominence.
Facebook being a very informal platform is more suitable for conversation and so, try to maintain a human voice of your brand. Post at least once a day and never forget to accompany the post with a call-to-action. On Facebook, visual posts gain more traction and so post images and small videos accompanied with short, crisp and descriptive texts.
Tweeting works great for grabbing quick attention but your tweets also die quicker than other social posts. Naturally, to stay visible and get frequent traction you need to tweet often and frequently. Ideally, a company needs to tweet 10 to 30 times throughout the day to stay visible. Twitter works great to share the links to your original content on a blog or website. If you need to announce something about your business, Twitter is a great channel to create quick buzz. Use high quality images to maintain more engagement. Always use 1 or 2 appropriate hashtags in order to reach more audience. But never overdo it.
It is the best social platform for business professionals and all B2B communications. LinkedIn users are more likely to reach your website than other social platforms. For optimum visibility and engagement post 4 or 5 times in a week and make your contents suited to the professional audience. You should take advantage by making a LinkedIn company page showcasing your products and services. LinkedIn posts also come on search engine ranks.
Google+ is a great social channel to post company blogs and target search ranks by publishing quality contents. Google, unlike other channels, is less about conversation and more about sharing contents. For effective result, you need to post at least once a day.
Does your business have a high reliance on visual contents? Are you into designing, animation and graphics, fashion, travel, interior decoration, art, architecture, hotels, foods and any other industry where visuals play a key role? Well, in all these cases it is the ideal platform to target your visual posts. Pinterest is also a channel predominantly feminine and if your audience consists of a considerable percentage of the fair sex, a presence on Pinterest is a must. Share at least one image per day. Create a board with keywords where necessary and write a small description with one or two hashtags.
2. Use Demographics to Drive Quality Traffic
Every business understands the wide gap between traffic and quality traffic. Your business does not require loads of traffic that do not convert into business or become loyal audience over time. You need visitors who are actually in need of your contents and they are the right audience. How to get hold of them? First of all, concentrate on unique visitors instead of repeated visits made by a group of peers. This is why it is important to target users based on demographic considerations. Use analytics on social platforms to know your audience as per age, ethnicity, location, etc. Then you can easily deliver user-focused posts to gain more traction and unique visitors.
3. Respond Promptly
The attention span and patience level of the audience are fast depleting thanks to the availability of a plethora of options and secondly because of mobile devices which by its own character demands quick action on the go. So, to gain traction and more engagement it is incredibly important to respond as promptly as possible. Most tweets demanding a brand response typically wants it within an hour. It is particularly true for complaints made on social platforms. Facebook, on the other hand, provides a badge of trust to business pages who respond as quickly as within 15 minutes.
4. Posts, Like Cats, Have More Than One Life
If you are not new to social media you probably know how quickly the posts die, often without being seen at all. According to Facebook statistics, every news feed averagely shows 1500 stories every time it is opened. To make matter worse, more than 50% of posts are not noticed at all. In the case of Twitter, the dying rate of posts is quicker. Do you want your posts to face the same fate? If not, post often and throughout the day. Share the same content several times with few hours of gap between each post. Secondly, to reach the audience at different locations and preferred times of engagement post in various times of the day and in different days of the week.
5. Pay Attention to Social Referrals
Social referrals bring your voice closer to more audience and actually work as potential points of influence on social platforms. You can start with few referrals and over time can build more by initiating conversation and by creating tailor made contents. You can take the help of online polls, email conversation or newsletters to know the kind of contents they prefer and accordingly make a content strategy to build referrals.
To conclude, we must say frequency, regularity and quality of posts with a humanely and responsive engagement is the key to social media presence that achieves success.
Keval Padia is a co-founder of Nimblechapps, a prominent game development company based in India. He follows different tech blogs and current updates of the field lure him to express his views and thoughts on certain topics.