According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. That means pretty much anything we buy or want to sell uses digital marketing as the way to do it. If you’re a blogger, entrepreneur, or small business owner you will probably want to use your blog for digital marketing. Here are five ways to do that.
Create A Blog Domain Name Your blog domain name should be unique to you and what your blog is about. You can buy domains at places like Shopify to get started. If you have an existing blog, you can point your new domain to that blog and you’re set. If you are setting up a new blog, create a website that is appealing to your audience. This domain names don’t have to be long. As a matter of fact, it’s suggested that you don’t make a long URL if possible. The shorter the better. Think UPS.com and Amazon for ideas about this. Be creative and try different names until you get something that really resonates with you. Examine your ideas for your blog and look up other places someone may be using a similar idea. See how they’ve positioned their name to help market their business.
Use SEO In Your Blog Search Engine Optimization, SEO, is key to bringing customers and new clients to your blog. You can learn more about SEO and how to use it at places like Hubspot. SEO helps build your search engine results with the big search engines like Google.
When anyone types in key words, you want your website to be on the first page, preferably, but no further back than the second page. There are usually around ten listings per google search page, so you don’t want to be forty first on that list.
Creating great SEO is a hard. Because you are putting words into a blog that will be picked up by the search engines. They need to be ones that are used often in context with your blog subject. That’s why there are certifications on SEO marketing only.
Accept Advertising Blog advertising is the stuff on the side of each blog. You can accept this type of advertising from Amazon and other advertisers that will give you a bit of extra income, but also help your rankings for searches other than your specific blog. You get to choose a general range of products you want, then put the code on your website. That’s all you have to do.
Don’t forget that advertising can go both ways. If you’re willing to have your products on someone else’s site, you can submit your stuff through another advertiser and pay someone to advertise for you. You can learn more about it here.
Promote Affiliate Products Affiliate products are a bit different from regular advertising because they give you money based on sales, not clicks. You can choose to be an affiliate for great sound systems if you post about writing with a rocking playlist that helps you create content.
So, you get to choose your affiliations, just like the other advertising, the only difference is that if someone buys the product from your affiliate link, you get a percentage of that. Some affiliates offer 50% of the product sales. If it’s a high value item, then you could be making some pretty good bank with that. This is another way to get your own products out there also. You can offer affiliate links to your most loyal customers and other businesses. Setting up an affiliate program takes time, but it’s worth the effort to bring customers in for bigger ticket items. It’s a way to gain visibility in a market where you are new.
Inbound Marketing Tool You can use your blog as an inbound marketing tool as part of your digital marketing program. If you have a few digital products you’ve created, like a small eBook or training video, you can use those products as free items on your blog to entice readers into your sales funnel. You are exchanging their email for a product you’ve produced, so it’s not exactly free. We say it’s free, but the truth is it’s a transaction. Once a customer engages with you in a transaction, you have a higher likelihood of them doing another, paid, transaction with you.
Using your blog for digital marketing is important if you own a small business or you’re an entrepreneur. It’s important if you’re a blogger and want to create a larger following and make a living from blogging. Bio: Sarah Saker is a business coach and freelance writer that specializes in helping SMBs setup processes for customer support and predictable growth. When not writing or coaching, Sarah can be found on her (small but growing!) family farm. Connect with Sarah on about.me for coaching or writing help.